“The truth about logos is that they are not that hard to do. If you ask people in the US what logos they like and recognise, they’ll name Target or Nike. Target for example, is just a dot with a circle around it, that’s all it is, so if you want a logo like Target, you don’t need to hire a designer…”
→ Continue reading Michael Bierut talking logos
In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.
→ Continue reading NeXT logo by Paul Rand
In this post, Blair Thomson of Devon-based agency biz-R takes time-out to interview Belgian-born “Lord of the Logos,” Christophe Szpajdel (pronounced “shpydel”). There’s also a chance for you to win a signed copy of Szpajdel’s book.
→ Continue reading Lord of the Logos, Christophe Szpajdel
Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar is one of the most highly-acclaimed designers in the profession. He graciously agreed to answer your questions here on Logo Design Love.
→ Continue reading An interview with Tom Geismar
I’m sure many of you don’t use Twitter, and I know most of you don’t follow @LogoDesignLove, so as promised, here’s a quick recap from the past week or so of tweets.
→ Continue reading Brand alphabets, Chicken Now, the Apple logo designer, and a fuss over nothing
A few personal recommendations.
