Logo Design Love

For graphic designers and all who love logos.

An interview with Paul Rand

Paul Rand

In this three-part interview from 1991, Paul Rand talks about his iconic logos for IBM, UPS, ABC, Westinghouse and more. I happily gave it 30 minutes of my time with a cup of coffee.

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Kit Hinrichs: the story of a storyteller

Kit Hinrichs retrospective

Pentagram partner Kit Hinrichs talks about his experiences in a recent interview for the One Club.

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Interview with Obama’s logo designer

Obama 08 logo

At the end of 2006, Mode, a motion design studio in Chicago, approached Sol Sender, a graphic designer, to create a logo for Barack Obama’s presidential campaign. The resulting “O” became one of the most recognizable political logos in recent history. Steven Heller spoke with Mr. Sender just after the election to discuss the evolution of his logo.

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All about Paul Rand

IBM poster design

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
— PAUL RAND

Even after his death in 1996, Paul Rand remains one of the most famous graphic designers in the world.

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