Sep 7, 2010

Potential clients find it really hard to differentiate between the ability and services of logo and identity designers purely on the basis of a good portfolio.
→ Continue reading Beyond the portfolio – why being a great designer isn’t enough
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Aug 24, 2010

When I toiled in a cubicle for a larger corporation, my submissive behavior appeared to be expected, applauded and rewarded. When I opened my own business, the same submissive behavior had me working like a dog for wages even a dog couldn’t live on.
→ Continue reading Facing your toughest design client
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Aug 20, 2010

For designers, it’s never enough to merely follow the design brief a client gives you.
→ Continue reading The art of interviewing your client
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Apr 15, 2010

Here I share the often shady SEO tactics in the “logo design” niche, and highlight what you’ll be competing against, should you choose to.
→ Continue reading The folly of logo design SEO
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Mar 3, 2010

“The designer needs to be ever present because, inevitably, at some side meeting, something will be suggested that will totally destroy the form of the logo.”
→ Continue reading What they don’t teach you about identity design in design schools
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