Logo Design Love

For logo designers and all who love logos.

What they don’t teach you about identity design in design schools

Citi logo by Paula Scher

“The designer needs to be ever present because, inevitably, at some side meeting, something will be suggested that will totally destroy the form of the logo.”

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“Logos are dead.”

tombstone

“Symbols invented to accompany brand names are a waste of time, money and effort,” said Simon Manchipp, partner at London-based SomeOne.

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Another free chapter: staying motivated

Guild of Food Writers logo design

Graphics.com has offered you all the “staying motivated” chapter from Logo Design Love: A Guide to Creating Iconic Brand Identities.

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The Identity Recession

The Identity Recession

A downturn can represent an opportune time to rebrand. In a time of turmoil, companies find themselves rethinking their customer base, their lines of business, their very identity. Some retreat to focus on their core competencies; others look to expand by snapping up troubled competitors.

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SpecWatch on design contests

SpecWatch

It’s interesting to see the recent appearance of SpecWatch, a venture that educates about the very real risks of design contest websites and “their so-called communities”.

SpecWatch has been cataloging unpaid and refunded projects, and those terminated due to copyright violation. Here are just a few examples of what’s going on.

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From the bookstore

A few personal recommendations.

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