Logo Design Love

For graphic designers and all who love logos.

A few things #3

Champions League star symbol

Phil Clements and the creation of the Champions League logo.

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The hardest client to client

Definitely Maybe sketch

And yes, yes I do want to see that logo just a little bit bigger please.

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Thoughts about similar-looking logos

Nike VCXC logo

…it’s no longer possible to have perfectly distinct logos for every business.

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How LO can you GO?

Cheap logo

$42. That simple. For $42 you can get a logo designed with two rounds of amends and a number of different files formats sent to you.

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Symbol? Or wordmark?

Renault symbol

When should a CEO choose a wordmark, and when a symbol?

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We all get stuck, no matter who we are

Heart spandex

We all get stuck as designers. Don’t forget that.

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“The Logo Remains Supreme”

Citroen symbol

A little logo reading from this morning’s browse.

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Building your design business: promotion

Paradox logo by Mine

Not only do these guys work on creating amazing, innovative, clever and original design, they are actually good people who care about what they do.



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Building your design business: product

Bernadette Jiwa continues her three-part series on ‘Building your design business’.

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Building your design business: perceptioning

paper necker cube

Instead of asking, “What should we do next?” try asking, “How could we do this better?”



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Design with personality, culture, and history

weathered texture

Ask yourself, does this logo design truly express the 1. personality, 2. culture, and 3. history of your client’s business?

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Logo warehouses, crowdsourcing, and a lack of understanding

logo warehouse

Logo sweatshops and crowdsourcing websites pretend this “little detail” has no value. They thrive on clients believing a logo is only meant to fill an empty space.

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Sell what Google can’t optimise

Google SEO

But here’s the thing, the kind of businesses you want to create identities for don’t judge you by the amount of backlink muscle you flex. They don’t find you this way either.




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Lessons for next time: Where Gap went wrong

While significant, these three failures were only the fuel, and the Internets simply brought the matches. Plenty of them.

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Finding success as a self-employed designer

365 typography

Here I am going to share with you how in just six months, you can turn things around and run a profitable and growing design business.

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The designer and the tech guy

broken piggy bank

In this guest article, Steve Douglas, creative director at The Logo Factory, shares an experience when he lost a client by not charging enough.

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Beyond the portfolio – why being a great designer isn’t enough

brown leather

Potential clients find it really hard to differentiate between the ability and services of logo and identity designers purely on the basis of a good portfolio.

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Facing your toughest design client

nut cracker bowl

When I toiled in a cubicle for a larger corporation, my submissive behavior appeared to be expected, applauded and rewarded. When I opened my own business, the same submissive behavior had me working like a dog for wages even a dog couldn’t live on.

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The art of interviewing your client

typewriter

For designers, it’s never enough to merely follow the design brief a client gives you.

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The folly of logo design SEO

bullseye

The often shady SEO tactics in the “logo design” niche.

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