Potential clients find it really hard to differentiate between the ability and services of logo and identity designers purely on the basis of a good portfolio.
→ Continue reading Beyond the portfolio – why being a great designer isn’t enough
When I toiled in a cubicle for a larger corporation, my submissive behavior appeared to be expected, applauded and rewarded. When I opened my own business, the same submissive behavior had me working like a dog for wages even a dog couldn’t live on.
→ Continue reading Facing your toughest design client
For designers, it’s never enough to merely follow the design brief a client gives you.
→ Continue reading The art of interviewing your client
Here I share the often shady SEO tactics in the “logo design” niche, and highlight what you’ll be competing against, should you choose to.
→ Continue reading The folly of logo design SEO
“The designer needs to be ever present because, inevitably, at some side meeting, something will be suggested that will totally destroy the form of the logo.”
→ Continue reading What they don’t teach you about identity design in design schools
A few personal recommendations.
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