Logo Design Love

Lance Wyman. One of the great graphic designers of our time.

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From left to right: Ivan Chermayeff, Tom Geismar, Sagi Haviv

The computer will not help you connect with your creative impulses. A pencil will.

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Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar is one of the most highly-acclaimed designers in the profession. He graciously agreed to answer your questions here on Logo Design Love.

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Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design.

He has kindly agreed to an interview here on Logo Design Love. Do you have a question you want to ask?

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It’s hard to beat a clever use of negative space in logo design. Here are 35 or so logos I enjoy that use white space well, along with the designers/agencies responsible.

→ Continue reading Negative space in logo design

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