Logo Design Love

For logo designers and all who love logos.

An interview with Tom Geismar

Chase bank logo

Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar is one of the most highly-acclaimed designers in the profession. He graciously agreed to answer your questions here on Logo Design Love.

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Ask Tom Geismar

Tom Geismar

Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design.

He has kindly agreed to an interview here on Logo Design Love. Do you have a question you want to ask?

Continue reading Ask Tom Geismar

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Negative space in logo design

NBC peacock logo design

It’s hard to beat a clever use of negative space in logo design. Here are 35 or so logos I enjoy that use white space well, along with the designers and agencies who created them.

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A conversation with Paul Rand

Paul Rand. 1914-1996. This six-minute video of Rand chatting with some design students gave me an insight into the man I hadn’t seen before. At the time of writing there are just 233 views on YouTube. A tiny amount considering his reputation in design circles.

Continue reading A conversation with Paul Rand

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Don’t try to be original. Just try to be good.

Continue reading Don’t try to be original. Just try to be good.

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From the bookstore

A few personal recommendations.

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