Each of these figures offers inspiration and lessons for all designers.
Lance Wyman. One of the great graphic designers of our time.
The computer will not help you connect with your creative impulses. A pencil will.
Tom Geismar, one of the most highly-acclaimed designers in the profession, graciously agreed to answer your questions.
Here are 35 or so logos that show good use of white space.
Paul Rand. 1914-1996. This six-minute video of Rand chatting with some design students gave me an insight into the man I hadn’t seen before. At the time of writing there are just 233 views on YouTube. A tiny amount considering his reputation in design circles.
Identity design is about producing more than just a logo. Stand-alone static marks are essential, don’t get me wrong, but by containing them within an identity package, top designers and agencies create a visual language that improves the consistency of the brand message.
Trade marks and symbols by Stefan Kanchev — a wonderful design collection from the late Bulgarian graphic artist. Stefan is the author of more than 1000 trade marks and symbols, and in the first world exhibition of trade marks in New York he presented 23 works out of the 250 logos by authors from all over the world.
Paul Rand talks about his iconic logos for IBM, UPS, ABC, Westinghouse and more.
Pentagram partner Kit Hinrichs talks about his experiences in a recent interview for the One Club.
At the end of 2006, Mode, a motion design studio in Chicago, approached Sol Sender, a graphic designer, to create a logo for Barack Obama’s presidential campaign. The resulting “O” became one of the most recognizable political logos in recent history. Steven Heller spoke with Mr. Sender just after the election to discuss the evolution of his logo.
I’m a great believer in giving credit where it’s due, and here I briefly mention 10 talented creatives from across the globe, showing a couple of logos from each portfolio.
An ode to graphic designer and filmmaker, Saul Bass.
Ivan Chermayeff and Tom Geismar met as students at Yale in the mid 1950s. They were doing research for papers on typeface design. In the spring of 1957 they teamed up with Robert Brownjohn to form Brownjohn Chermayeff Geismar. Three years later, Brownjohn left the partnership. Here I provide an insight into the logos of Ivan and Tom.
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
— PAUL RAND
Even after his death in 1996, Paul Rand remains one of the most famous graphic designers in the world.