Identity design is about producing more than just a logo. Stand-alone static marks are essential, don’t get me wrong, but by containing them within an identity package, top designers and agencies create a visual language that improves the consistency of the brand message.
→ Continue reading Howcast identity design
Trade marks and symbols by Stefan Kanchev — a wonderful design collection from the late Bulgarian graphic artist. Stefan is the author of more than 1000 trade marks and symbols, and in the first world exhibition of trade marks in New York he presented 23 works out of the 250 logos by authors from all over the world.
→ Continue reading The work of Stefan Kanchev
In this three-part interview from 1991, Paul Rand talks about his iconic logos for IBM, UPS, ABC, Westinghouse and more. I happily gave it 30 minutes of my time with a cup of coffee.
→ Continue reading An interview with Paul Rand
Pentagram partner Kit Hinrichs talks about his experiences in a recent interview for the One Club.
→ Continue reading Kit Hinrichs: the story of a storyteller
A quick mention of a favourite blog, Logolog by Denis Radenkovic, and a great logo by Nancy Wu, for Tenth.
→ Continue reading Tenth logo by Nancy Wu
A few personal recommendations.
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