Logo Design Love

Ivan Chermayeff and Tom Geismar met as students at Yale in the mid 1950s. They were doing research for papers on typeface design. In the spring of 1957 they teamed up with Robert Brownjohn to form Brownjohn Chermayeff Geismar. Three years later, Brownjohn left the partnership. Here I provide an insight into the logos of Ivan and Tom.

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“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
— PAUL RAND

Even after his death in 1996, Paul Rand remains one of the most famous graphic designers in the world.

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