“If it’s about getting people to use unused spaces, why not grow vegetables in the unused spaces in the logo?”
— GOOD PEOPLE

Nice idea, designed by Good People.

More logos using negative space.

Published on Logo Design Love

Related posts on Logo Design Love

• Spin My Logo
• Brazil World Cup logo 2014
• “Man at Kiosk”
• Ian The Plumber
• The Corner Deli

The results offer a nice accompaniment to the static brandmarks.

Miskeeto

“I made a rippled pulse with varying degrees of opacity. This was then set as the alpha layer to the text in order to reveal it. The wings were made 3d and rotated on the y axis.”
— DAN JOHNSON

Giacom

“All the pie wedges were parented to a null object. I applied an expression to the rotation that drives the rotation based on the circumference of the circle.”
— DAN JOHNSON

You can see how these animations relate to the static logos here in my portfolio: the Miskeeto portfolio entry, and that for Giacom.

Subscribers may need to visit the LDL site to view the short clips.

Spin My Logo Contest 2010

Dan’s offering a free HD logo animation to nine of you. Here’s the info.

Three logos will be chosen each month for the next three months (on September 30th, October 31st, and November 30th). All you have to do to enter is become a fan of Spin My Logo on Facebook, and upload your logo(s) on the wall.*

There are three winning categories each month:

1. Random Win: Anyone can win, and random means random.
2. Staff Pick: The logo that most inspires us.
3. Popular Vote: The logo with the most “likes.” (Votes have to be on the Spin My Logo Facebook page and not on your personal profile in order to count.)

Full contest rules on the Spin My Logo website.

Published on Logo Design Love

Related posts on Logo Design Love

• Landfit logo
• Braun logo evolution
• Brazil World Cup logo 2014
• Indian rupee to get new symbol
• “Man at Kiosk”

“The logo’s interlinking hands in the yellow and green of Brazil and shaped like a trophy aim to enhance Brazil’s image as a warm, hospitable nation. The design is taken from an iconic photograph of three hands triumphantly raising the World Cup.”
— QUOTE FROM WORLD FOOTBALL INSIDER

Some have likened it to a “facepalm.” I can see the resemblance, but personally, I’m just glad it’s an improvement on many of the previous World Cup logos.

Watch the launch video below (or here on YouTube).

Read more thoughts over on Abduzeedo.

Excerpt image courtesy of The Shrinking Foodie.

Published on Logo Design Love

Related posts on Logo Design Love

• Landfit logo
• Spin My Logo
• “Man at Kiosk”
• Ian The Plumber
• The Corner Deli

Via Ace Jet 170.

Published on Logo Design Love

Related posts on Logo Design Love

• Landfit logo
• Spin My Logo
• Brazil World Cup logo 2014
• Ian The Plumber
• The Corner Deli

“The look and feel makes Ian’s identity easy to remember as well as having a personality to help stand out from the others.

“Ian enjoyed the use of wit as it reflected his sense of humor.”
— RAPHAEL MAHON

“Logo Design Love is on my shelf, it’s a great resource.”
— RAPHAEL MAHON

View Raphael Mahon’s design portfolio.

Published on Logo Design Love

Related posts on Logo Design Love

• Landfit logo
• Spin My Logo
• Brazil World Cup logo 2014
• “Man at Kiosk”
• The Corner Deli

“A-Side chose to reflect the traditional, cottage-industry values of The Corner Deli in designing a brand identity for the business.

“This flows right through to hand-painted signage, which fronts the shop and nests beautifully against the picturesque backdrop of Porthleven.”
— A-SIDE STUDIO

Design by A-Side Studio. Found via Antonea Nabors.

Published on Logo Design Love

Related posts on Logo Design Love

• Landfit logo
• Spin My Logo
• Brazil World Cup logo 2014
• “Man at Kiosk”
• Ian The Plumber

“Our San Franciscan client, Cog1, asked us to submit some logos for a clubbing website that advises on the best global nightspots. We had to consider the fact that the logo would need to transpose cultural boundaries, and so if a symbol were to be created it would need to be come from global and not local culture.

“We toyed with using the two c’s of the name as the symbol but decided it lacked a musical reference.”
— BUNCH

Initial Club Collective logo experiments

“After abandoning the c’s we discovered the l’s, and that they’d still function as l’s if turned into an equaliser graphic. This succeeded on its own as a graphic device, and also within the logotype.”
— BUNCH

Chosen Club Collective logo

Club Collective stationery…

…poster…

…and graphic device

“The symbol was used as a window to reveal images across the branding and was also die-cut into stationery.

“This idea translated to promotional elements whereby the image would be cut out of posters to allow the texture beneath to show through. Sadly the idea didn’t go through.”
— BUNCH

It is a shame the “window” idea didn’t go through. It also seems as if the Club Collective venture isn’t currently live, given that the URL redirects to thehungersite.com.

All the same, nicely done by Bunch.

Published on Logo Design Love

Related posts on Logo Design Love

• Landfit logo
• Spin My Logo
• Brazil World Cup logo 2014
• “Man at Kiosk”
• Ian The Plumber

As a belated “thank you” to the graphic designers who helped, but who weren’t shown in the book, here’s a sample of work readers won’t have seen.

frut, by adamgf

“I was approached to create a new logo and artwork for smoothie company, frut. I pitched two branding packages — one playful and energetic, the other classy and sophisticated — and was able to steer my client to the logo I thought best suited the fun and playful personality and vision. But the client wanted to mix and match artwork elements from both pitches, which I felt were incompatible.

“In this case, my favourite concept was chosen but was almost too risky for the company to take on. They felt better combining some safe options in the design. I battled to keep the brand strength from the outset, swallowed my pride on plenty of occasions and ultimately was able to convince the client to fully embrace the right logo for them.”
— ADAM GF

Aeroplano, by NNSS

The NNSS website. NNSS was previously featured on Logo Design Love.

Logo Review, by Sean Farrell

“When the Logo Review company approached me to create a design, their main requirement was that the logo be effective and in the simplest form possible. I decided early on that a check mark would be included in the logo and initially went in the direction of an icon drawing a few sketches of check marks in a variety of different formats.

“Some of the icon sketches weren’t strong enough, so I took the direction of making a stronger logo type, trying to form a check mark out of a variety of letters until deciding upon the “v” as the perfect solution. I slivered off the top left part of the “v” and kerned the letters appropriately, making for a very simple but effective design.”
— SEAN FARRELL

Br&ing, by Gareth Hardy

“I was commissioned by a company that offered complete branding packages, everything from naming services to professional design solutions. The brief stated that the word “branding” had to be illustrated within the design.

“Branding is a means of visually communicating a message, so I thought about replacing one of the letters with a symbol. The ampersand effectively helped to further reduce the length of the name. Various versions of the wordmark were presented upon requests but all were eventually rejected. Luckily, another entrepreneur with a similar business model decided to purchase the identity, which was slightly refined even further.”
— GARETH HARDY

Gareth Hardy was previously featured on Logo Design Love.

BEMBI, minimum, and Play, by Kliment Kalchev

BEMBI — Bulgarian concrete mixtures supplier.

minimum — design agency.

PLAY — motion design studio.

Kliment Kalchev’s website.

Attack Concerts, by Kostadin Kostinadov

“Attack Concerts is a company organizing concerts in Russia and the eastern block. During the project I sank myself in the atmosphere of a live show as best as I could. As well as my usual methods of brainstorming, mind maps and trying to change my work location often, I also listened and watched a lot of live performances.

“I had a vision of a lonely microphone-stand under the spotlight, but with a nice twist — the whole shape was that of the letters A and C for Attack Concerts stacked over each other. Simple and elegant yet meaningful and smart. I quickly sketched it on one of the papers I had on my desk and later the same day started perfecting it on my computer.

“The idea was a product of a long work process, looking at hundreds of concert pictures and studying the possible shapes and letter combinations in the company name.

“Note for the sketch of the final logo: I use different colored paper when sketching ideas in order to introduce some variety in my brainstorming process and to stimulate my mind.”
— KOSTADIN KOSTINADOV

Forestal Caja Bancaria, by KYC

The KYC website.

Select, by Tom Crawshaw

Tom Crawshaw’s website appears to be down, unfortunately.

Sickday, by YYES

“Started as a one-woman business providing medical house calls throughout Manhattan, Sickday was growing to a point where it needed an identity that befitted its expanding market position and high-end market. Founder Naomi Friedman, herself one of the most compassionate and caring individuals you’d ever meet, recognized the need for a professional identity but didn’t want to lose sight of what makes the brand special: its uniquely personal touch.

“After literally hundreds of sketches and many, many discussions about what the brand represented to her and her clients, which includes Park Avenue celebrities as well as underprivileged children, the simple and elegant solution of a bandage folded into a heart emerged. It represents perfectly what the brand does: come directly to your home or office, diagnose common ailments, and put you back together again to continue your day, all with the care of a loving mother.”
— DESIGNED BY RON FLEMING & BRENT STICKELS

The YYES website.

Thanks once again

A huge thanks to everyone who offered contributions (those shown here, and those shown in the full contributor list).

If you’ve yet to read Logo Design Love: A Guide to Creating Iconic Brand Identities, grab yourself a free chapter.

Published on Logo Design Love

Related posts on Logo Design Love

• Landfit logo
• Spin My Logo
• Brazil World Cup logo 2014
• “Man at Kiosk”
• Ian The Plumber

“A typical problem, in that it involves two unrelated subjects:

“Television Associates wanted to use the initials, TA as a logo. Instead of trying to do a trendy, graphically exciting monogram, which doesn’t communicate anything, I made the problem more interesting:

“How can the initials TA also say TV?”
— BOB GILL

Shown in Bob Gill’s Graphic Design as a Second Language.

Published on Logo Design Love

Related posts on Logo Design Love

• Landfit logo
• Spin My Logo
• Brazil World Cup logo 2014
• “Man at Kiosk”
• Ian The Plumber

Although branding a commercial airline is something I’d love to do, it’s unlikely that by working solo I’ll get the opportunity. Should it ever come to pass, however, there’s one design option I’ll be sure to rule out — the bird in a circle.

Air Algerie

Air Jamaica

Ariana

Cameroon Air

Condor

Iraqi Airways

Japan Airlines (previous)

Lloyd Aeroe Boliviano

Lufthansa
Designed by Otto Firle, in 1918
Modified by Otl Aicher, in 1969

Tame Airlines

Tarom Romanian Air Transport

Turkish Airlines

Zambia Airways

In fact, it’s probably wise that I steer clear of birds altogether.

Aero Mexico

Air Gabon

Air Mauritius

Air Siam

American Airlines
Designed by Vignelli Associates, in 1967

Cathay Pacific

Garuda Indonesia

Kuwait Airways

Ozark Airlines

Piedmont Airlines

Presidential Airways

Singapore Airlines

Taca Airlines
Designed by Lippincott, in 2008

Tam Airlines

Trans Mediterranean Airways

If you know who designed the above logos, please let me know so I can add credit.

View more airline logos on The Museum of Flight. Via @AisleOne.

Header photo courtesy of Thinkstock.

Published on Logo Design Love

Related posts on Logo Design Love

• Love Irish Food, don’t love the logo
• Woolmark logo
• Cross that one off
• Logos using the standby symbol
• 33 logos in 33 minutes