A few interesting design ideas for the city of Moscow.
And that’s only about a fifth of the collection.
The identity is based on the board’s special feature, the edge, and the brand comes to life using the edge in any any application.
I judged my selection a little differently, basing my choices purely on the idea of the isolated marks, as opposed to recognition or flexibility. I reckon that’s partly why none of my five made it into the top 20, so I’ll share them here with you.
The identity focuses on the many sides of the institution by building a brand that constantly evolves rather than being static, just as the library itself is supposed to.