Logo Design Love

I’ve been kindly approached to sit on the judging panel for the LogoPond Awards, so thought I’d tantalise your logo taste buds before the submission deadline (June ‘08). Here you’ll find some of my favourite LogoPond logos, and below each design is a link to the respective designer’s LogoPond showcase.

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The sport of football (or soccer as it’s known in the US and Australia) holds a World Cup every four years. Sadly, my own national team, Northern Ireland, hasn’t reached the World Cup Finals since 1982, and despite the recent goal-scoring feats of David Healy, we don’t look like doing so anytime soon.

Wiping my tears aside, here I present the first in a series of articles that feature sporting logos, this time showcasing World Cup logo designs from Brazil in 1950 to South Africa in 2010. I’ve added a little World Cup trivia for the football buffs among you, and mention my favourite / least favourite at the bottom.

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This is the first in a series of logo designs from famous airlines around the world. Where possible, I have indicated the year in which the logo was designed, and the designer responsible.

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This is the first in a series of logo designs from well-known car manufacturers across the globe. Where possible, I have indicated the year in which the logo was designed, and the designer responsible.

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It’s no coincidence that the most memorable logo designs are also the most simple in appearance. You want the identities you create to be instantly recognisable, acting as a memorable identifier for the company they represent. A consumer will normally just take a fleeting glimpse at a logo, and an overly complex mark will make that opportunity redundant.

Here are 15 examples of simple, successful designs.

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