The identity is based on the board’s special feature, the edge, and the brand comes to life using the edge in any any application.
I judged my selection a little differently, basing my choices purely on the idea of the isolated marks, as opposed to recognition or flexibility. I reckon that’s partly why none of my five made it into the top 20, so I’ll share them here with you.
The identity focuses on the many sides of the institution by building a brand that constantly evolves rather than being static, just as the library itself is supposed to.
I was flipping through the new iheartlogos book (thanks a lot, Brian) and came across this logo for Snooty Peacock by Ryan Russell.
General manager Clive Toye chose the green and yellow of the Brazilian national team as part of his strategy to lure Pelé to the United States.
What are your top five favourite logos of all time?
The obvious, boring solution to the obvious boring problem is to do a very small AGM.
This logo for Optimistic Beverages caught my eye.
But in many parts of the world, where people are denied their human rights on account of their sexual orientation, the battle for freedom and equality is still being bitterly contested.
If it’s about getting people to use unused spaces, why not grow vegetables in the unused spaces in the logo?
As part of a promotion for Panda Motion’s sister company, Spin My Logo, Dan took two of my past projects and set to work animating the designs.
“The logo’s interlinking hands in the yellow and green of Brazil and shaped like a trophy aim to enhance Brazil’s image as a warm, hospitable nation. The design is taken from an iconic photograph of three hands triumphantly raising the World Cup.”
Plumber Ian Lightfoot required an identity to set him apart from the competition. Cheshire-based designer Raphael Mahon helped by creating this simple, relevant, and memorable logo with an accompanying stationery set.
A nice idea for The Corner Deli in Cornwall, England.
As a belated “thank you” to the graphic designers who helped, but who weren’t shown in the book, here’s a sample of work readers won’t have seen.
“Television Associates wanted to use the initials, TA as a logo. Instead of trying to do a trendy, graphically exciting monogram, which doesn’t communicate anything, I made the problem more interesting.”