CLEVER FRANKE is a multi-disciplinary graphic design studio in Utrecht, the Netherlands. It came into being when Thomas Clever, Gert Franke, and Lude Franke joined forces in 2007. Up until then, all three ran independent design studios.
→ Continue reading CLEVER FRANKE identity design
Dynamobel is a Spanish manufacturer of office furniture, founded in 1959 in Navarra. The company grew thanks to the initiative and perseverance of two brothers: an electrician and a metalworker, who devoted their ingeniousness and youth to this endeavor.
→ Continue reading Dynamobel brand identity by Saffron
Love Irish Food has been billed as one of the biggest promotional campaigns of the autumn. More than 30 of the Irish food sector’s major players, including Tayto, Ballygowan, Batchelors, and Barry’s Tea, have come together to in an attempt to boost sales. In the coming months, these brands will begin to carry the “Love Irish Food” logo on their products.
So what happened with the design?
→ Continue reading Love Irish Food, don’t love the logo
Image via Xaf
“It was the best selling font for the company for three years, on all products, and was fun to watch accepted by the masses.” Dean Bradley
→ Continue reading Accidental design, flawed to success
Identity design is about producing more than just a logo. Stand-alone static marks are essential, don’t get me wrong, but by containing them within an identity package, top designers and agencies create a visual language that improves the consistency of the brand message.
→ Continue reading Howcast identity design
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