First published in 1962, this work of experimental typography uses letters in a single typeface, Helvetica, to achieve surprising results — motion and narrative, emotion and humor.
The logo consists of twenty six icons intricately woven together to form a U.
In designing the identity we wanted to find a logo that was both aspirational and true to the heart of the country.
I really like this monogram for composer Matías Nadal.
Some of the best logos are obvious, that’s what makes them resilient.