Here are 35 or so logos that show good use of white space.
CLEVER FRANKE is a multi-disciplinary graphic design studio in Utrecht, the Netherlands. It came into being when Thomas Clever, Gert Franke, and Lude Franke joined forces in 2007. Up until then, all three ran independent design studios.
Dynamobel is a Spanish manufacturer of office furniture, founded in 1959 in Navarra. The company grew thanks to the initiative and perseverance of two brothers: an electrician and a metalworker, who devoted their ingeniousness and youth to this endeavor.
So what happened with the design?
Image via Xaf
“It was the best selling font for the company for three years, on all products, and was fun to watch accepted by the masses.” Dean Bradley
Identity design is about producing more than just a logo. Stand-alone static marks are essential, don’t get me wrong, but by containing them within an identity package, top designers and agencies create a visual language that improves the consistency of the brand message.
Image via London Travelogue
The Mayor of London’s office wants to rebrand the city and is inviting agencies to tender to create the new image.
London-based agency Johnson Banks has been working for a couple of years on a new visual identity for the St David’s centre, in the heart of the Welsh capital, Cardiff.
For reference, I’ve been compiling a few resources featuring logos of a similar nature. Previous posts include logos using the standby symbol, and similar ideas in general. Given that a recent project involved a common shape, here I share a few logos with crosses.
VIBE shows us just how many Virgin sub-brands there are, and how different the identities look.
Whitestone International has created a logo to celebrate 100 years of English rugby at Twickenham.
Greenpeace have bought a piece of land in the middle of the proposed third runway site at Heathrow.
Paula Scher, one of my favourite designers, recently created a new logo for the New York Philharmonic.
An ambigram is a graphical figure that spells out one or more words not only as presented, but also in another direction or orientation.