But they wanted more texture, something like weathered wood. So they Googled something along the lines of “old weathered wood” and they found me.
First published in 1962, this work of experimental typography uses letters in a single typeface, Helvetica, to achieve surprising results — motion and narrative, emotion and humor.
The logo consists of twenty six icons intricately woven together to form a U.
In designing the identity we wanted to find a logo that was both aspirational and true to the heart of the country.
I really like this monogram for composer Matías Nadal.