“The logo’s interlinking hands in the yellow and green of Brazil and shaped like a trophy aim to enhance Brazil’s image as a warm, hospitable nation. The design is taken from an iconic photograph of three hands triumphantly raising the World Cup.”
Plumber Ian Lightfoot required an identity to set him apart from the competition. Cheshire-based designer Raphael Mahon helped by creating this simple, relevant, and memorable logo with an accompanying stationery set.
“Television Associates wanted to use the initials, TA as a logo. Instead of trying to do a trendy, graphically exciting monogram, which doesn’t communicate anything, I made the problem more interesting.”