In Paula Scher’s first online class, she walks students through “her process of creating a liquid identity — a recognisable, dynamic branding system that can be adapted across mediums.”
“I still think the client will get sued…”
It’s good to see how style guides are presented, so I collected a few.
Color use in logos can also be addressed in terms of particular industries.
Alina Wheeler’s one-page process from Designing Brand Identity.