Logo Design Love

For graphic designers and all who love logos.

Paula Scher’s “Liquid Identity” Skillshare class

The Public Theater lobby

In Paula Scher’s first online class, she walks students through “her process of creating a liquid identity — a recognisable, dynamic branding system that can be adapted across mediums.”

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Quick thoughts on trademark infringement

Registered trademark symbol

“I still think the client will get sued…”

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Brand identity style guides from around the world

Adobe brand guidelines

It’s interesting to see how style guides are presented, so I collected a few.

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Emblemetric

Color use in logos can also be addressed in terms of particular industries.

Logos by color

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A process for designing successful identities

Brand identity process

Alina Wheeler’s one-page process from Designing Brand Identity.

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