Are iconic logos designed, or bought?
What are the most iconic logos you can think of?
Coca Cola? IBM? I Love New York? Shell?
These designs have one thing in common.
→ Continue reading Are iconic logos designed, or bought?
What are the most iconic logos you can think of?
Coca Cola? IBM? I Love New York? Shell?
These designs have one thing in common.
→ Continue reading Are iconic logos designed, or bought?
“Symbols invented to accompany brand names are a waste of time, money and effort,” said Simon Manchipp, partner at London-based SomeOne.
→ Continue reading “Logos are dead.”
A downturn can represent an opportune time to rebrand. In a time of turmoil, companies find themselves rethinking their customer base, their lines of business, their very identity. Some retreat to focus on their core competencies; others look to expand by snapping up troubled competitors.
→ Continue reading The Identity Recession
The logo and slogan of next European football championships, EURO 2012, were unveiled yesterday at a ceremony in Ukraine’s capital.
→ Continue reading UEFA EURO 2012 logo revealed