Logo Design Love

Potential clients find it really hard to differentiate between the ability and services of logo and identity designers purely on the basis of a good portfolio.

→ Continue reading Beyond the portfolio – why being a great designer isn’t enough

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In this technology age where spam is so prevalent, we as humans have begun to learn a few subconscious ways of visually filtering spam. In a fraction of a second, our highly critical eyes run all emails through a simple test: is it designed, or was it typed?

→ Continue reading The devastatingly branded email

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Put your energy into creating something that changes the way people feel. Something people want to buy into.

→ Continue reading Beyond the logo… “I love this!” moments

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Have you ever watched children use their imagination? Children have the most amazing creative powers. They can utilize the most unusual things and make a kingdom out of it. So, what happened to us?

→ Continue reading The problem with creativity

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