Logo Design Love

For logo designers and all who love logos.

Sports brand logo designs

Nike Just Do It

A project of mine required a comparison of the world’s most well-known sports brand logos. They’re shown together below in case the quick visual reference might be useful for you.

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Kellogg’s publicity stunt or waste of money?

Kellogg's Corn Flakes laser-etched logo

Landor calls it very cool. I call it a waste of money.

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Negative space in logo design

NBC peacock logo design

It’s hard to beat a clever use of negative space in logo design. Here are 35 or so logos I enjoy that use white space well, along with the designers and agencies who created them.

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The “I Love New York” logo

I Love New York logo

“I did the bloody thing in 1975 and I thought it would last a couple of months as a promotion and disappear.”
Milton Glaser

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A conversation with Paul Rand

Paul Rand. 1914-1996. This six-minute video of Rand chatting with some design students gave me an insight into the man I hadn’t seen before. At the time of writing there are just 233 views on YouTube. A tiny amount considering his reputation in design circles.

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From the bookstore

A few personal recommendations.

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Inspiration elsewhere


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