November will bring the first Brand New Conference. Looks excellent, doesn’t it?

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If you can’t see the YouTube video above, view it here.

The Economic Times ran a survey asking for a selection from the options below.

It’s likely the chosen symbol will show the Hindi alphabet “R” with two lines, and the Hindustan Times reported the new rupee symbol would come from a shortlist of the following five.

Thanks for the tip, Guido.

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When the “meatball” (as NASA’s logo is known) was designed in 1959, printing was a completely photographic process. Photocopiers were just beginning to be available, and their quality was too poor for printing; no one was even dreaming of digital printing.

“It’s a design nightmare. It doesn’t print well on laser printers because of the gradations on the airfoil, and it can’t be used at less than 5/8 inch because the stars disappear and the type becomes illegible.”
— GREG PATT, GRAPHICS MANAGER, CORTEZ III

Base created an un-official redesign of the NASA logo that I thought you’d like.

“We wanted to de-emphasize the name in the logo to create more of a symbol that would be universally understood. So we eclipsed the name with a giant sphere, which could be Earth or any other planet.”
— BASE

Cropped logos are nothing new, but if there’s a company that suits one, NASA’s a good shout.

If you asked me before I published this post what NASA stands for, I couldn’t have said for sure. It’s National Aeronautics and Space Administration.

You’ll find a few contextual shots of the cropped logo on the Base blog.

Via Armin Rosu. Earth photo courtesy of Thinkstock.

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Although branding a commercial airline is something I’d love to do, it’s unlikely that by working solo I’ll get the opportunity. Should it ever come to pass, however, there’s one design option I’ll be sure to rule out — the bird in a circle.

Air Algerie

Air Jamaica

Ariana

Cameroon Air

Condor

Iraqi Airways

Japan Airlines (previous)

Lloyd Aeroe Boliviano

Lufthansa
Designed by Otto Firle, in 1918
Modified by Otl Aicher, in 1969

Tame Airlines

Tarom Romanian Air Transport

Turkish Airlines

Zambia Airways

In fact, it’s probably wise that I steer clear of birds altogether.

Aero Mexico

Air Gabon

Air Mauritius

Air Siam

American Airlines
Designed by Vignelli Associates, in 1967

Cathay Pacific

Garuda Indonesia

Kuwait Airways

Ozark Airlines

Piedmont Airlines

Presidential Airways

Singapore Airlines

Taca Airlines
Designed by Lippincott, in 2008

Tam Airlines

Trans Mediterranean Airways

If you know who designed the above logos, please let me know so I can add credit.

View more airline logos on The Museum of Flight. Via @AisleOne.

Header photo courtesy of Thinkstock.

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A project of mine required a comparison of the world’s most well-known sports brand logos. They’re shown together below in case the quick visual reference might be useful for you.

Adidas — the trefoil logo is still used on the heritage product division

Asics

Champion

Diadora

Ellesse

Fila

Head

K-Swiss

Lacoste

Lotto Sport Italia

Mitre

Mizuno

New Balance

Nike — 1971 by Carolyn Davidson, modified in 1978 and 1985 by Nike

Prince

Puma

Rbk — designed in 2001 by Arnell Group

Russell Corporation

Umbro — view the Umbro logo evolution

Wilson

Should you know the name of the designer responsible, or the year of creation, I’d very much appreciate you leaving details in a comment.

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If the new Kellogg’s Corn Flakes with laser-etched logo is for publicity, then hat’s off. If it’s a legitimate marketing move an actual change of the cereal production process, isn’t it a needless use of energy and cash?

Landor calls it very cool. I call it a waste of money.

What do you think?

Photo courtesy of Mail Online

More here:

• Kellogg’s to laser-brand individual Corn Flakes
• Hoax, stunt or breakthrough?
• Kellogg’s says laser-etched Corn Flakes are real

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A.G. Low Construction logo
By Rebecca Low

Martin Newcombe Property Maintenance logo
By buddy

Nexcite logo
By Amore
Via Blair Thomson

American Institute of Architects Center logo
By Pentagram

Ogden Plumbing logo
By Astuteo

WWF
By Sir Peter Scott, modified by Landor

FreemanWhite logo
By Malcolm Grear Designers

The Brand Union logo
By The Brand Union

Egg n Spoon logo (same day couriers)
By Thoughtful

Human logo
By Social UK

Dolphin House logo
By Ico Design

Eaton logo
By Lippincott (thanks, Brendan)

Elefont logo
By Logo Motive Designs

USA Network logo
By Peloton Design

CultureBus logo
By Pentagram

Carrefour logo
Original design examined by Miles Newlyn (thanks Rianna)

Henri Ehrhart monogram (shameless, aren’t I?)
View the design process on David Airey dot com

Sinkit logo
By smashLAB

Guild of Food Writers logo
By 300million

ED logo
By Gianni Bortolotti

Blade logo
By Subversive Design

Premier Catering logo
By Madhouse
Via Logolog

The Waterways Trust logo
By Pentagram

FedEx logo
By Lindon Leader while at Landor

Knoll logo
By NB: Studio
Via Logolog

Ryan Biggs Associates logo
By id29

Hartford Whalers logo
By Cummings & Good (thanks, Jeff)

Conception logo
By The Chase

Yoga Australia logo
By Roy Smith Design

Hands On Network logo
By Duffy & Partners

MyFonts logo
By Underware

Vanderbilt University logo
By Malcolm Grear Designers

Recycle Taiwan logo
By do you know?

NBC logo
By Steff Geissbuhler while at Chermayeff & Geismar

New Bedford Whaling Museum logo
By Malcolm Grear Designers

Mouse logo
By Johnson Banks

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In this short video Milton Glaser answers the following questions: Are you ever annoyed by the prevalence of the “I Love New York” logo? Are you upset you don’t have the trademark to the image?

Image from Wikipedia

New York loves its trademark

New York officials show no mercy in their bid to protect the “I ♥ New York” logo. The trademark, supplied free of charge by graphic designer Milton Glaser in 1976, helps beckon 140 million tourists to the Empire State each year. As others tried to tap the design over the years, state legal eagles have filed close to 3,000 trademark objections.

Excerpted from Business Week.

3,000?

Image from Milton Glaser

Image from MR38

Image from geirarne

Image from Spare type

Image from Is There Life After New York?

Without doubt one of the most iconic logos of our time.

Milton Glaser.

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Worth your time.

My thanks to Josh Kasten for the tip. Much appreciated.

The video corrects a mistake I made when attributing this quote to Rand:

“Don’t try to be original. Just try to be good.”

Rand was actually quoting the late architect, Ludwig Mies van der Rohe.

Right at the end of the clip you see Rand outside where the students parked their car. He’s gesturing directions as they prepare to drive away from the studio. It reminded me of how my granddad does the same when I’m reversing out of the drive-way at his home. Kind of endearing.

For a more indepth discussion, here’s a three-part interview.

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“Don’t try to be original. Just try to be good.” That sounds sort of naive but it’s true.
Paul Rand, quoting Ludwig Mies van der Rohe

Via BrandLogic on Twitter: @BrandLogicNY.

For more from the late design master, an interview with Paul Rand.

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