Feb 27, 2009

At a Pepsi press conference, Peter Arnell, of Arnell Group, defends the new, but recently dumped, Tropicana rebrand. A video clip of the press conference is after the jump.
→ Continue reading Peter Arnell defends Tropicana rebrand
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Jan 25, 2009

Bill Gardner talks about Google, some band logos for inspiration, global brand identities and their Arabic equivalents, and a token appearance from Don King. Just another round of logo design snippets.
→ Continue reading Arabic logos, United States logos, that Google favicon, and Don King’s hair
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Jan 2, 2009

Will the new shelf-image bring higher sales?
→ Continue reading Thoughts about Pepsi
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Dec 26, 2008

In this tenth and final logo round-up of the year, you’ll find features on Pentagram, North, Hershey’s, and more. I hope I’ve shown you something of interest in these brief posts, and I wish you all the very best for 2009!
→ Continue reading Dreaming the best and worst of Hershey’s
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Dec 12, 2008

Sol Sender, who led a design team for the Obama 08 logo, was recently interviewed about the project.
→ Continue reading Obama logo ideas that weren’t chosen
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