Apr 17, 2009

World Trade Center buildings are present in thousands of classic New York skyline logos owned by local businesses in the city. They tend to belong to small businesses that are likely to disappear over the years to come. So are their logos and the Twin Towers.
→ Continue reading WTC Logo Preservation Project
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Feb 27, 2009

At a Pepsi press conference, Peter Arnell, of Arnell Group, defends the new, but recently dumped, Tropicana rebrand. A video clip of the press conference is after the jump.
→ Continue reading Peter Arnell defends Tropicana rebrand
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Jan 25, 2009

Bill Gardner talks about Google, some band logos for inspiration, global brand identities and their Arabic equivalents, and a token appearance from Don King. Just another round of logo design snippets.
→ Continue reading Arabic logos, United States logos, that Google favicon, and Don King’s hair
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Jan 2, 2009

There’s been quite the discussion around Pepsi’s latest rebrand. Patrick, of CR Blog, finds it laughable, Freddy, of adgoodness, thinks it’ll work, and 450+ comments on Brand New highlight interesting views.
I’ve been prompted to give my own take following the recent thoughts of Chris Glass.
→ Continue reading Thoughts about Pepsi
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