Logo Design Love

on logos and brand identity design

Choose your free chapter

love mosaic

Logo Design Love: A Guide to Creating Iconic Brand Identities is just a few weeks 10 days away from finally shipping. To whet the appetite, I’m giving you a free chapter.

Thing is, I can’t choose which one to give away, so I’m letting you decide.

Here’s the table of contents (PDF download, 32k).

Have a look, then simply leave a comment mentioning the chapter title of greatest interest. The one with the most mentions will be free next week.

Update: 16 December 2009
Thanks very much for all the votes. I’ve just made chapter seven available: From pencil to PDF. Get it here.

Image credit: marie-II

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

173 appreciated comments

  1. libby


  2. Cameron

    I’d love to see Chapter 7 From Pencil to PDF. Looking forward to checking out your book when it comes out!

  3. Thomas Lees

    Chapters Eight or Nine look exciting

  4. My vote goes to Chapter 4.

    Seeing the TOC has me even more interested in reading the book. Looks very interesting and different from what is out now David.

  5. chapter 11

  6. So difficult to choose but chapter eleven gets my vote – 25 practical logo design tips.

  7. Greg

    Chapter two, please. Breaking the chapter into those sections is very intriguing, things I’m always thinking about but have a hard time succeeding with. I’d like to see your take on those issues. Thanks!

  8. Chris


    2, 7, 9 or even any (but those are my favourites)

    number 7 in particular for me…

    this might be the first book that I buy on logo design, most I’ve seen have been a glorified portfolio or what would be a portfolio if all the logos were by one person…

  9. Hmmm. I like 2 and 11, but will go with 11 :) Can’t wait for the book to come out!

  10. cathy

    6 or 10?

  11. My vote goes to number 9.

    Looking forward to the book!

  12. Chapter 7

  13. Chapter 9

  14. Bob

    chapter 7

    then chapter 11

  15. Bring on “What are the reasons for rebranding?” and Chapter 5!!! A pre-congrats to what looks like a great read!

  16. I def vote for chapter 11…and suggest that you give away 10 lucky winners a free copy of the book also :)


  17. krishna

    chapter 4

  18. I really want to read that Chapter 5.
    Seems like a great book, thanks!

  19. Judy

    Chapter 3 – Elements of iconic design
    followed by Chapter 5 – Skirting the hazards of a redesign

    It all looks great. Cheers!

  20. Brenton Nicholls

    Chpt 11 for me

  21. Enrique

    Hey! Love the blog, the reason why I switched from websites to logos!

    Chapter 3 or 4 !

  22. linda

    I would love to get chapter 11 …waiting for the book too

  23. vanessa

    11 is what I love…..

  24. xklaim

    Chapter 11 por favor! Nice work, can’t wait to see the final book.

  25. Alex

    This sounds like a fantastic book!
    Thanks for sharing.
    My vote is for Chapter 4.

  26. Angela

    Chapter 9

  27. Joshua Karp

    chapter 7 SVP

  28. tacapaca

    Chapter 9. This is a great book. love your logo design and work.

  29. Elements of iconic design, Chapter 3, i would love to see that.

  30. nana

    Chapter 5, please – thanks.

  31. donna

    chapter 11 then chapter 7 :)

  32. nana

    Sorry – 7 instead of 5 … is this possible? Please … :))) Thank you!

  33. Chapter eleven: 25 practical logo design tips. Thank you :)

  34. coriander

    chapter 8.

  35. fabi76

    Chapter 11.

  36. zeljka

    So hard to decide which one…maybe chapter 9…I think it’s going to be a great book :)

  37. Mark

    Hard choice – 9 or 11 for my vote. Congratulations on the new book!

  38. tom

    chapter 11

  39. I’m voting for Chapter Nine or Seven.

    Contents look awesome, definitely going to order this book soon ^_^


  40. Wagg

    Chapter 11, please :)

  41. Carlos De Leon

    Chapter 11

  42. Free or not – I’ve pre ordered the book and I’m waiting with anticipation….. : )

  43. Thorsten

    Chapter 6: Pricing design

  44. ch3! i figure it would help most for the project i’m on now… and i’ll buy the book later!


  45. Nora

    Chapter 11 !

  46. Oooh David you know how to build suspense!

    Chapter 9 looks rather healthy, I’ll go for that!

    It’s nice to see, looking at this overview, that there’s a nice diversity of subject material. Not just focusing on logo design but on business, marketing and branding and everything else. Certainly a nice one to read over the xmas holidays!

  47. Will definitely have to buy the book because I love the look of all the chapters! but i think chapter 11 is the best to make available :)

  48. Chapter 7 for me.

  49. Luke

    Chapter 4 – ‘Laying the groundwork’ is most interesting for me.

    Surprised so many going for Chapter 11? Most of it is quite self explanatory no?

    Chapter 11.
    pt12 – Remember legibility = Remember to make it legible…?
    pt 20 – Reverse it = This probably means try reversing it…?

    All very sound advice, but all there to be seen. Surely other chapters will have more depth and explanation.

    Just a thought…anyway, looking forward to the release…and great web-site. Keep it coming.

  50. Chapter 4 would be great! Thanks.

  51. There seems to be a bit of consensus for chapters 7 and 11. Well, I’d like to give one more vote for chapter 7 :)

  52. anna

    Looking forward to see Chapter 7 From pencil to PDF

  53. I would definitely like to see Chapter four “Laying the groundwork”

  54. Se7en please…love “behind the scenes” of almost anything, especially logo design.

  55. Shnick

    Can’t wait to get my copy … but a sneak peak into chapter 7 would shorten the waiting time :)

  56. Thanks for all the votes, so far! That’s brilliant.

    Luke adds an interesting point about chapter 11—25 practical logo design tips. He says most of it is self-explanatory from the sub-headings.

    The aim of the final chapter is to condense a lot of what is covered throughout the book, and to also share some previously untold advice.

    I go into more detail beneath each sub-heading, featuring some excellent logos along the way, but yes, the table of contents does give quite a glimpse into the tips.

    Nathan, I’m glad you appreciate the diversity of topics. My main aim from the outset was not to create yet another logo design gallery.

  57. Tom

    definitely chapter seven…can’t wait for the book!

    Im just starting out with graphic design after dropping out of uni, a little overwhelmed with what is already out there in terms of talent and design. So a lot of reading and trial and error is the way forward for me and this book looks really helpful.

    Good luck with it David, already looks a hit with everyone!


  58. adzarkaromy

    I choose Chapter 11 :)

  59. Angela

    Chapter 9 please :)

  60. I vote for Chapter 7

    It was a tough choice though…the entire book sounds awesome. Congrats!

  61. Chapter 11 please. Ooh, I need to have a read of it now. Hurry up and release it guys! Really looking forward to it.

  62. Chapter 9 seems the most interesting — it is the most challenging thing for a designer to keep his fire going for many many years.

    Good luck.

  63. Chapter 11 me thinks.

    I had no idea the book was going to be this complex. It’s looks like a great read; looking forward to reading it :)

  64. Natalie

    chapter 7 !

  65. Funny you should mention that, Andrew. When I started the project, I had no idea either!

  66. Josefina

    chapter eleven yeaaah! :D

  67. Linda S

    Chapter 7 please

  68. Ashey

    Chapter ten Your questions answered 160 plz :)

  69. Ruben Rojas

    I love design and iconography, the chapter Elements of iconic design is awesome

  70. Christine

    Number 9 gets my vote. Looking very enticing!

  71. I’m thinking chapter 6 would be great.

  72. Thanks David. I’d like to see the chapter six.

  73. Make it chapter 7 please.
    Looking forward to reading your book.

  74. Chapter 6 gets my vote. Can’t wait for the book to come out!

  75. Chapter 11 sounds particularly interesting!

  76. Chapter 7 please :)

  77. Max

    I want them all. But Chapter 6 (pricing) is something we continue to struggle with.

    I guess I’ll be buying the book to get the rest of the chapters when it’s available!

  78. @spedwig

    Any of the odd-numbered chapters…

    In all seriousness, just reading the Table of Contents has me all set to purchase this book. I can only imagine what effect a whole chapter would have on my fragile psyche…

  79. Chapter 7! I want it!!

  80. I like to see Chapter 7 From Pencil to PDF.

  81. Jan

    If I must choose, i go with:

    Chapter 7


  82. Benjamin

    Chapter 4 please.

  83. itzel

    Chapter 7, of course!

    Look forward your book to arrive to my place…

  84. Every chapter! Haha, well, I guess I’ll have to buy the book then. Put my vote in for chapter 6.

  85. Jucali

    “From pencil to PDF” sounds interesting

  86. Liwee

    Chapter 2 or 11 :)

  87. Anne

    All of them :o) No. 9

  88. Chapter 7

  89. Tom

    Is ‘all’ a chapter? I’m going to select all!

    Father Christmas might face an unfestive beating if he doesn’t bring me this book for Christmas!

  90. DaePowell

    Chapter 11 is what I’d like.

    Happy Dae

  91. Luis

    From Argentina witouth doubt chapter 11. Thanks and congratulations.

  92. Alicia

    I love them all, but if I have to choose one, I pick chapter 4.

  93. Chapter 7 most definitely.

    Sounds very intriguing!


  94. Chapter 7. What is a good logo without thought?

  95. This looks like a great book. I have already ordered.

    I would love to see chapter 2.

    Thank you.

  96. ooohhh such a hard decision! can’t wait for this to come out… its on my christmas/birthday wish list already!

    would like to see chapter 6
    or 7
    hmm or chapter 9

  97. Dave,

    chapter 7 looks like the biggest page count – so thats gotta be the biggest preview right?

    Blimey you’ve got the most extensive index I’ve even seen in a design publication! Nice one mate.


  98. gentlos

    11 for me too!

  99. Jesse

    chapter seven, for sizhzy!

  100. The index was a real fidgety one to set, Blair. Did you know that publishers have a specialist “indexer” to work on that final section? I didn’t. I’m guessing you mean the table of contents, rather than index, but it was a learning experience working on the latter. Thought I’d mention it.

  101. Chapter 7 please!!

  102. Chapter 11 sounds great!

  103. This is tough. I’m torn between 7 and 4. And, as I’m sure it’s already been mentioned, it’s really nice (and mighty considerate, I should add) to see such a detailed breakdown in a TOC.

  104. yeah – ‘contents’ – thats what I meant to type of course – duh!

    Indexing is pretty damn involved.. I can see why a specialist may work on this… I’d hate to dictate the definitive list… bound to miss something / someone out! Plus you have someone to blame if they do! = )

  105. I was really interested in the ghost art of pricing. I believe that is chaper 6? Very few books ever talk about pricing and bidding on jobs.

  106. Chapter 9 looks fascinating, throwing in a vote for 9.

  107. Jackie Ann White

    They all so great… Ummm

    CHAPTER 4!!

  108. Chapter 11…any tip will be helpful!!!

  109. I vote for chapter 8!

  110. Robert Keniston

    Chapter 11.

  111. Linda

    First choice definitely 9; second choice 7. This is a super advertising move…I am excited about the book.

  112. Cayce Howe

    Chapter 3, the pure basic mindset. Being a newbie, I like this…

  113. Andrew Chee

    Chapter 7 please.

  114. Chapter 11 too!

  115. Elizabeth

    Chapter 7, please. If I can only see one thing from the book, it would have to be that overview of the entire design process.

  116. I want it all…in one… so I’ll just buy it?

  117. Chapter 4 for me as well. :) Well done. Trish

  118. Andrea

    9 or 11!!

  119. oOo… excited for the book! How about Chapter 9? Thank you!

  120. It’s really hard to pick! Chapter 2 or 7 would be great. Can’t wait to purchase the book!

  121. Chapter 4 :)

  122. Robert

    Chapter 7.

    Can’t wait for the whole thing, the list of chapters definitely wets the appetite!

  123. May

    Chapter 11 25 practical logo design tips

  124. Pivaral

    Chapter 7 for me please.

  125. Toya

    Chapter six Pricing design – I need that.

  126. I’m torn between chapters seven and 11.

  127. is there a chapter soley about me?…

  128. Likewise, Blair. I’m very glad someone else was given the indexing task.

    nido, yep, that’ll be chapter 12.

    Thanks, everyone! I’ll give it another day or two before counting the votes. Then the result will be passed to my publisher who wants to watermark the chosen chapter—I don’t know what with, but I’m sure it won’t affect legibility much at all.

  129. Chapter 7 would be my choice, but, luckily, I am getting the whole book, so I’m not too stressed about. ;)

  130. Kyle Farrick

    either 7 or 10

  131. Sue

    Great Book!

    Chapter 7 though

  132. Andrew

    SEVEN!!!! I SAID SEVEN!!!!!!

  133. Thanks very much, Marty.

    Andrew, did you say seven?

  134. Chapter 11

    I am a big follower of your site and work,


  135. drip one

    chapter 6

  136. Ana

    7 please ;-)

  137. maryangela

    Chapter 7, pls!

  138. brian

    chapt 8

  139. kevin

    pencil to pdf

  140. Roxanne

    Chapter two
    It’s the stories we tell

  141. Loreto Cheyne

    I’m voting for ch. 2 “the stories we tell”

  142. Chapter 6

  143. Jessica Koffman

    I’d like to see chapter 6. Thanks!

  144. JoshuaCreative

    Chap 4. Book looks awesome, btw. Great job (and thank you—so says my wallet).

  145. Ana

    11! It goes to 11!

  146. Chris

    Chapter 7 please

  147. Chapter 9 or 11 no doubt!

  148. Leah


  149. Pedro

    number 7

  150. Matt

    Seven, please.

  151. simbel

    Chapter seven, if the voting is still open :) (I’ve lagged behind my google reader.)

  152. Very interesting work, I can’t choose and like to read them all!

  153. David H. Garcia

    Would like chapter 4 or 9.
    Can’t wait to get my hands on your book.


  154. This book will be mine. Meantime, chapter nine sounds fine – a good prime…r.

  155. Maria

    Chapter 3

  156. Insaneman

    Se7ven please
    or N9ne or 11Leven

  157. Thanks very much for all the votes. I’ve just published chapter seven: From pencil to PDF.

    You can download it through this blog post:

    Get your free Logo Design Love chapter

  158. Tara

    Chap 4 | Laying the groundwork

  159. Julian Long

    Chapter 7 looks to be a winner.

  160. mrGLIB

    Great work !

    It’s certainly an “in” site full of insights to incite
    even greater work from its viewers.

    May I have Chapter 2 please ?

  161. Tara, Julien, mrGLIB,

    Do excuse me, I left a comment before yours with the free chapter download link, but should’ve also updated this actual blog post (not everyone reads the comments, and I don’t blame them).

    You can get chapter 7 for free here.

  162. M.Thamir

    I appreciate your kind attention and would like to get a free chapter SIX and I will be very thankful.

  163. Kate

    Thank you for sharing! I would love to have chapter 9.

  164. nana

    Is there anybody out there who already has got the book?
    Amazon Germany still isn’t able to deliver .’o (but schedules it for jan 16 – jan 20, date is changing sometimes …) It’ll stay suspenseful … ;o)

  165. Hi nana, a large number of people have received their copies, but I’m unsure if any are in Germany. Thanks a lot for your interest.

  166. Samira

    Chapter 4 would be helpful. In particular, Assembling the design brief.

  167. Lyn

    Chapter SIX please ! for me the hardest task of designing is coming up with a price quote. Thanks sooo much.

  168. William

    Chapter 7 looks VERY useful. :D

  1. uberVU - social comments - Dec 9th, 2009

The comment form disappears on posts older than a year.


Supported by

Good books

These and more here.

Web hosting by

Sites you might like

Join 350,000+ fans

logo design love heart