Choose your free chapter

The Logo Design Love book is just a few weeks 10 days away from finally shipping. To whet the appetite, I’m giving you a free chapter.
Thing is, I can’t choose which one to give away, so I thought I’d pass the decision over to you.
Here’s the table of contents (PDF download, 32k).
Have a look, then simply leave a comment mentioning the chapter title of greatest interest. The one with the most mentions will be free next week.
Update: 16 December 2009
Thanks very much for all the votes. I’ve just published chapter seven: From pencil to PDF. You can download it through this blog post: Get your free Logo Design Love chapter
Image credit: marie-II













172 appreciated comments, click here to add one
libby
5
Dec 9th, 2009
Cameron
I’d love to see Chapter 7 From Pencil to PDF. Looking forward to checking out your book when it comes out!
Dec 9th, 2009
Thomas Lees
Chapters Eight or Nine look exciting
Dec 9th, 2009
Steve Zelle
My vote goes to Chapter 4.
Seeing the TOC has me even more interested in reading the book. Looks very interesting and different from what is out now David.
Dec 9th, 2009
russell
chapter 11
Dec 9th, 2009
Solla
So difficult to choose but chapter eleven gets my vote – 25 practical logo design tips.
Dec 9th, 2009
Greg
Chapter two, please. Breaking the chapter into those sections is very intriguing, things I’m always thinking about but have a hard time succeeding with. I’d like to see your take on those issues. Thanks!
Dec 9th, 2009
Chris
wow,
2, 7, 9 or even any (but those are my favourites)
number 7 in particular for me…
this might be the first book that I buy on logo design, most I’ve seen have been a glorified portfolio or what would be a portfolio if all the logos were by one person…
Dec 9th, 2009
Kyle
Hmmm. I like 2 and 11, but will go with 11 :) Can’t wait for the book to come out!
Dec 9th, 2009
cathy
6 or 10?
Dec 9th, 2009
Berrin
My vote goes to number 9.
Looking forward to the book!
Dec 9th, 2009
Noah
Chapter 7
Dec 9th, 2009
radu
Chapter 9
Dec 9th, 2009
Bob
chapter 7
then chapter 11
Dec 9th, 2009
Michelle
Bring on “What are the reasons for rebranding?” and Chapter 5!!! A pre-congrats to what looks like a great read!
Dec 9th, 2009
Khurram
I def vote for chapter 11…and suggest that you give away 10 lucky winners a free copy of the book also :)
Khurram…
Dec 9th, 2009
krishna
chapter 4
Dec 9th, 2009
Carlo
I really want to read that Chapter 5.
Seems like a great book, thanks!
Dec 9th, 2009
Judy
Chapter 3 – Elements of iconic design
followed by Chapter 5 – Skirting the hazards of a redesign
It all looks great. Cheers!
Dec 9th, 2009
Brenton Nicholls
Chpt 11 for me
Dec 9th, 2009
Enrique
Hey! Love the blog, the reason why I switched from websites to logos!
Chapter 3 or 4 !
Dec 9th, 2009
linda
I would love to get chapter 11 …waiting for the book too
Dec 9th, 2009
vanessa
11 is what I love…..
Dec 9th, 2009
xklaim
Chapter 11 por favor! Nice work, can’t wait to see the final book.
Dec 9th, 2009
Alex
This sounds like a fantastic book!
Thanks for sharing.
My vote is for Chapter 4.
Dec 9th, 2009
Angela
Chapter 9
Dec 9th, 2009
Joshua Karp
chapter 7 SVP
Dec 9th, 2009
tacapaca
Chapter 9. This is a great book. love your logo design and work.
Dec 9th, 2009
Mark de leeuw
Elements of iconic design, Chapter 3, i would love to see that.
Dec 9th, 2009
nana
Chapter 5, please – thanks.
Dec 9th, 2009
donna
chapter 11 then chapter 7 :)
Dec 9th, 2009
nana
Sorry – 7 instead of 5 … is this possible? Please … :))) Thank you!
Dec 9th, 2009
Mario Awad
Chapter eleven: 25 practical logo design tips. Thank you :)
Dec 9th, 2009
coriander
chapter 8.
Dec 9th, 2009
fabi76
Chapter 11.
Dec 9th, 2009
zeljka
So hard to decide which one…maybe chapter 9…I think it’s going to be a great book :)
Dec 9th, 2009
Mark
Hard choice – 9 or 11 for my vote. Congratulations on the new book!
Dec 9th, 2009
tom
chapter 11
Dec 9th, 2009
adnewall
I’m voting for Chapter Nine or Seven.
Contents look awesome, definitely going to order this book soon ^_^
Thanks
Dec 9th, 2009
Wagg
Chapter 11, please :)
Dec 9th, 2009
Carlos De Leon
Chapter 11
Dec 9th, 2009
Rajesh Pancholi
Free or not – I’ve pre ordered the book and I’m waiting with anticipation….. : )
Dec 9th, 2009
Thorsten
Chapter 6: Pricing design
Dec 9th, 2009
james kwon
ch3! i figure it would help most for the project i’m on now… and i’ll buy the book later!
jam
Dec 9th, 2009
Nora
Chapter 11 !
Dec 9th, 2009
Nathan Beck
Oooh David you know how to build suspense!
Chapter 9 looks rather healthy, I’ll go for that!
It’s nice to see, looking at this overview, that there’s a nice diversity of subject material. Not just focusing on logo design but on business, marketing and branding and everything else. Certainly a nice one to read over the xmas holidays!
Dec 9th, 2009
alison
Will definitely have to buy the book because I love the look of all the chapters! but i think chapter 11 is the best to make available :)
Dec 9th, 2009
Ian Devlin
Chapter 7 for me.
Dec 9th, 2009
Luke
Chapter 4 – ‘Laying the groundwork’ is most interesting for me.
Surprised so many going for Chapter 11? Most of it is quite self explanatory no?
Chapter 11.
pt12 – Remember legibility = Remember to make it legible…?
pt 20 – Reverse it = This probably means try reversing it…?
All very sound advice, but all there to be seen. Surely other chapters will have more depth and explanation.
Just a thought…anyway, looking forward to the release…and great web-site. Keep it coming.
Dec 9th, 2009
Carolina de Klerk Nordholm
Chapter 4 would be great! Thanks.
Dec 9th, 2009
Keith
There seems to be a bit of consensus for chapters 7 and 11. Well, I’d like to give one more vote for chapter 7 :)
Dec 9th, 2009
anna
Looking forward to see Chapter 7 From pencil to PDF
Dec 9th, 2009
Picto
I would definitely like to see Chapter four “Laying the groundwork”
Dec 9th, 2009
Ben Kauffman
Se7en please…love “behind the scenes” of almost anything, especially logo design.
Dec 9th, 2009
Shnick
Can’t wait to get my copy … but a sneak peak into chapter 7 would shorten the waiting time :)
Dec 9th, 2009
David Airey
Thanks for all the votes, so far! That’s brilliant.
Luke adds an interesting point about chapter 11—25 practical logo design tips. He says most of it is self-explanatory from the sub-headings.
The aim of the final chapter is to condense a lot of what is covered throughout the book, and to also share some previously untold advice.
I go into more detail beneath each sub-heading, featuring some excellent logos along the way, but yes, the table of contents does give quite a glimpse into the tips.
Nathan, I’m glad you appreciate the diversity of topics. My main aim from the outset was not to create yet another logo design gallery.
Dec 9th, 2009
Tom
definitely chapter seven…can’t wait for the book!
Im just starting out with graphic design after dropping out of uni, a little overwhelmed with what is already out there in terms of talent and design. So a lot of reading and trial and error is the way forward for me and this book looks really helpful.
Good luck with it David, already looks a hit with everyone!
:D
Dec 9th, 2009
adzarkaromy
I choose Chapter 11 :)
Dec 9th, 2009
Pablinche
Chapter 7
Dec 9th, 2009
Angela
Chapter 9 please :)
Dec 9th, 2009
Nadia Koligman
I vote for Chapter 7
It was a tough choice though…the entire book sounds awesome. Congrats!
Dec 9th, 2009
Mark Allen
Chapter 11 please. Ooh, I need to have a read of it now. Hurry up and release it guys! Really looking forward to it.
Dec 9th, 2009
iancu
Chapter 9 seems the most interesting — it is the most challenging thing for a designer to keep his fire going for many many years.
Good luck.
Dec 9th, 2009
Andrew Kelsall
Chapter 11 me thinks.
I had no idea the book was going to be this complex. It’s looks like a great read; looking forward to reading it :)
Dec 9th, 2009
Natalie
chapter 7 !
Dec 9th, 2009
David Airey
Funny you should mention that, Andrew. When I started the project, I had no idea either!
Dec 9th, 2009
Josefina
chapter eleven yeaaah! :D
Dec 9th, 2009
Linda S
Chapter 7 please
Dec 9th, 2009
Ashey
Chapter ten Your questions answered 160 plz :)
Dec 9th, 2009
Ruben Rojas
I love design and iconography, the chapter Elements of iconic design is awesome
Dec 9th, 2009
Christine
Number 9 gets my vote. Looking very enticing!
Dec 9th, 2009
Delio Rossi
I’m thinking chapter 6 would be great.
Dec 9th, 2009
Carlos
Thanks David. I’d like to see the chapter six.
Dec 9th, 2009
Mr.Nelson design
Make it chapter 7 please.
Looking forward to reading your book.
Dec 9th, 2009
Brittany
Chapter 6 gets my vote. Can’t wait for the book to come out!
Dec 9th, 2009
Paul Randall
Chapter 11 sounds particularly interesting!
Dec 9th, 2009
Michael Clayton
Chapter 7 please :)
Dec 9th, 2009
Max
I want them all. But Chapter 6 (pricing) is something we continue to struggle with.
I guess I’ll be buying the book to get the rest of the chapters when it’s available!
Dec 9th, 2009
@spedwig
Any of the odd-numbered chapters…
In all seriousness, just reading the Table of Contents has me all set to purchase this book. I can only imagine what effect a whole chapter would have on my fragile psyche…
Dec 9th, 2009
Darrell Wilson
Chapter 7! I want it!!
Dec 9th, 2009
chaitanya vrk
I like to see Chapter 7 From Pencil to PDF.
Dec 9th, 2009
Jan
If I must choose, i go with:
Chapter 7
Regards
Dec 9th, 2009
Benjamin
Chapter 4 please.
Dec 9th, 2009
itzel
Chapter 7, of course!
Look forward your book to arrive to my place…
Dec 9th, 2009
James Kurtz III
Every chapter! Haha, well, I guess I’ll have to buy the book then. Put my vote in for chapter 6.
Dec 9th, 2009
Jucali
“From pencil to PDF” sounds interesting
Dec 9th, 2009
Liwee
Chapter 2 or 11 :)
Dec 9th, 2009
Anne
All of them :o) No. 9
Dec 9th, 2009
Arnor
Chapter 7
Dec 9th, 2009
Tom
Is ‘all’ a chapter? I’m going to select all!
Father Christmas might face an unfestive beating if he doesn’t bring me this book for Christmas!
Dec 9th, 2009
DaePowell
Chapter 11 is what I’d like.
Happy Dae
Dec 9th, 2009
Luis
From Argentina witouth doubt chapter 11. Thanks and congratulations.
Dec 9th, 2009
Alicia
I love them all, but if I have to choose one, I pick chapter 4.
Dec 9th, 2009
Charles
Chapter 7 most definitely.
Sounds very intriguing!
Charles
Dec 9th, 2009
Matthew
Chapter 7. What is a good logo without thought?
Dec 9th, 2009
Mike Johnson
This looks like a great book. I have already ordered.
I would love to see chapter 2.
Thank you.
Dec 9th, 2009
Richelle
ooohhh such a hard decision! can’t wait for this to come out… its on my christmas/birthday wish list already!
would like to see chapter 6
or 7
hmm or chapter 9
Dec 9th, 2009
Blair Thomson
Dave,
chapter 7 looks like the biggest page count – so thats gotta be the biggest preview right?
Blimey you’ve got the most extensive index I’ve even seen in a design publication! Nice one mate.
Blairo
Dec 9th, 2009
gentlos
11 for me too!
Dec 9th, 2009
Jesse
chapter seven, for sizhzy!
Dec 9th, 2009
David Airey
The index was a real fidgety one to set, Blair. Did you know that publishers have a specialist “indexer” to work on that final section? I didn’t. I’m guessing you mean the table of contents, rather than index, but it was a learning experience working on the latter. Thought I’d mention it.
Dec 9th, 2009
Victor Zuniga
Chapter 7 please!!
Dec 9th, 2009
Amber Gail
Chapter 11 sounds great!
Dec 10th, 2009
rafael armstrong
This is tough. I’m torn between 7 and 4. And, as I’m sure it’s already been mentioned, it’s really nice (and mighty considerate, I should add) to see such a detailed breakdown in a TOC.
Dec 10th, 2009
Blair Thomson
yeah – ‘contents’ – thats what I meant to type of course – duh!
Indexing is pretty damn involved.. I can see why a specialist may work on this… I’d hate to dictate the definitive list… bound to miss something / someone out! Plus you have someone to blame if they do! = )
Dec 10th, 2009
zach
I was really interested in the ghost art of pricing. I believe that is chaper 6? Very few books ever talk about pricing and bidding on jobs.
Dec 10th, 2009
Andy Wilkinson
Chapter 9 looks fascinating, throwing in a vote for 9.
Dec 10th, 2009
Jackie Ann White
They all so great… Ummm
CHAPTER 4!!
Dec 10th, 2009
Carlos
Chapter 11…any tip will be helpful!!!
Dec 10th, 2009
Dustin
I vote for chapter 8!
Dec 10th, 2009
Robert Keniston
Chapter 11.
Dec 10th, 2009
Linda
First choice definitely 9; second choice 7. This is a super advertising move…I am excited about the book.
Dec 10th, 2009
Cayce Howe
Chapter 3, the pure basic mindset. Being a newbie, I like this…
Dec 10th, 2009
Andrew Chee
Chapter 7 please.
Dec 10th, 2009
Reev Robledo
Chapter 11 too!
Dec 10th, 2009
Elizabeth
Chapter 7, please. If I can only see one thing from the book, it would have to be that overview of the entire design process.
Dec 10th, 2009
Colin
I want it all…in one… so I’ll just buy it?
Dec 10th, 2009
Trish
Chapter 4 for me as well. :) Well done. Trish
Dec 10th, 2009
Andrea
9 or 11!!
Dec 10th, 2009
sn0flke
oOo… excited for the book! How about Chapter 9? Thank you!
Dec 10th, 2009
Phil
It’s really hard to pick! Chapter 2 or 7 would be great. Can’t wait to purchase the book!
Dec 10th, 2009
crumblepie
Chapter 4 :)
Dec 10th, 2009
Robert
Chapter 7.
Can’t wait for the whole thing, the list of chapters definitely wets the appetite!
Dec 10th, 2009
May
Chapter 11 25 practical logo design tips
Dec 10th, 2009
Pivaral
Chapter 7 for me please.
Dec 10th, 2009
Toya
Chapter six Pricing design – I need that.
Dec 10th, 2009
Loren
ELEVEN!
Dec 10th, 2009
Alex
I’m torn between chapters seven and 11.
Dec 10th, 2009
nido
is there a chapter soley about me?…
Dec 10th, 2009
David Airey
Likewise, Blair. I’m very glad someone else was given the indexing task.
nido, yep, that’ll be chapter 12.
Thanks, everyone! I’ll give it another day or two before counting the votes. Then the result will be passed to my publisher who wants to watermark the chosen chapter—I don’t know what with, but I’m sure it won’t affect legibility much at all.
Dec 10th, 2009
Marty Jones
Chapter 7 would be my choice, but, luckily, I am getting the whole book, so I’m not too stressed about. ;)
Dec 11th, 2009
Kyle Farrick
either 7 or 10
Dec 11th, 2009
Olle
3
Dec 11th, 2009
Sue
Great Book!
Chapter 7 though
Dec 11th, 2009
Andrew
SEVEN!!!! I SAID SEVEN!!!!!!
Dec 11th, 2009
David Airey
Thanks very much, Marty.
Andrew, did you say seven?
Dec 11th, 2009
Jonson Ncube
Chapter 11
I am a big follower of your site and work,
Jonson
Dec 11th, 2009
drip one
chapter 6
Dec 11th, 2009
Ana
7 please ;-)
Dec 11th, 2009
maryangela
Chapter 7, pls!
Dec 11th, 2009
brian
chapt 8
Dec 11th, 2009
kevin
pencil to pdf
Dec 11th, 2009
Jeremy Davis
Chapter 7
Dec 11th, 2009
Roxanne
Chapter two
It’s the stories we tell
Dec 11th, 2009
Loreto Cheyne
I’m voting for ch. 2 “the stories we tell”
Dec 11th, 2009
Josh
Chapter 6
Dec 11th, 2009
Jessica Koffman
I’d like to see chapter 6. Thanks!
Dec 11th, 2009
JoshuaCreative
Chap 4. Book looks awesome, btw. Great job (and thank you—so says my wallet).
Dec 12th, 2009
Ana
11! It goes to 11!
Dec 12th, 2009
Chris
Chapter 7 please
Dec 12th, 2009
LaurentB
Chapter 9 or 11 no doubt!
Dec 12th, 2009
Leah
Five!
Dec 12th, 2009
Pedro
number 7
Dec 13th, 2009
Matt
Seven, please.
Dec 13th, 2009
simbel
Chapter seven, if the voting is still open :) (I’ve lagged behind my google reader.)
Dec 13th, 2009
Harmke
Very interesting work, I can’t choose and like to read them all!
Dec 13th, 2009
David H. Garcia
Would like chapter 4 or 9.
Can’t wait to get my hands on your book.
Thanks.
Dec 13th, 2009
Greg Daniels
This book will be mine. Meantime, chapter nine sounds fine – a good prime…r.
Dec 14th, 2009
Maria
Chapter 3
Dec 14th, 2009
Insaneman
Se7ven please
or N9ne or 11Leven
Dec 15th, 2009
David Airey
Thanks very much for all the votes. I’ve just published chapter seven: From pencil to PDF.
You can download it through this blog post:
Get your free Logo Design Love chapter
Dec 16th, 2009
Tara
Chap 4 | Laying the groundwork
Dec 16th, 2009
Julian Long
Chapter 7 looks to be a winner.
Dec 17th, 2009
mrGLIB
Great work !
It’s certainly an “in” site full of insights to incite
even greater work from its viewers.
May I have Chapter 2 please ?
Dec 17th, 2009
David Airey
Tara, Julien, mrGLIB,
Do excuse me, I left a comment before yours with the free chapter download link, but should’ve also updated this actual blog post (not everyone reads the comments, and I don’t blame them).
You can get chapter 7 for free here.
Dec 17th, 2009
M.Thamir
Dear LOGO DESIGN LOVE
I appreciate your kind attention and would like to get a free chapter SIX and I will be very thankful.
Dec 21st, 2009
Kate
Thank you for sharing! I would love to have chapter 9.
Dec 22nd, 2009
nana
Is there anybody out there who already has got the book?
Amazon Germany still isn’t able to deliver .’o (but schedules it for jan 16 – jan 20, date is changing sometimes …) It’ll stay suspenseful … ;o)
Jan 13th, 2010
David Airey
Hi nana, a large number of people have received their copies, but I’m unsure if any are in Germany. Thanks a lot for your interest.
Jan 22nd, 2010
Samira
Chapter 4 would be helpful. In particular, Assembling the design brief.
Feb 25th, 2010
Lyn
Chapter SIX please ! for me the hardest task of designing is coming up with a price quote. Thanks sooo much.
Mar 18th, 2010
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