Logo Design Love

1. Ian Houghton

   I feel like I’m missing something in the logo, but I do love that duct tape application. Brilliant.

   Oct 1st, 2009

2. Abbas

   I like the colourful brochures and leaflets with the white pattern, but the B/W work isn’t grabbing me. The more I look at it, the more I don’t like it.

   If anything I find it annoying, maybe I need to relax.

   Oct 1st, 2009

3. Stephen Webb

   This a unique logo design, though I’m not sure exactly how strongly the accompanying cube framework relates to a young artists platform. I do however like the font choice, although I don’t recognise what it is, does anyone know?

   I feel the logo has been used quite inventively on the stationery and leaflet designs accompanying the project; it working particularly well with the bold and bright colour choices for the leaflets. Using such vivid colours can sometimes present issues with logos, but the simplicity of the design wins through in this case.

   The duck tape design is certainly a novel idea, though could also be surprisingly useful in spreading the brand identity. I would be interested to see more of Clever Franke’s projects in the near future, perhaps the next article could have some background information on the client and brief too!

   Oct 2nd, 2009

4. Andrew Kelsall

   I don’t like it. Feels very “Tron-like”,if that’s even a word. At least it’s different though…

   Oct 2nd, 2009

5. Martin Boath

   The font looks a bit OCRB-ish to me. May not be exactly that but it’s close.

   I really like it. I’m a big fan of an identity that works well and is almost infinitely adaptable across a wide range of material *only* if the marque itself is strong and I have to say I think it is. The isometric grid thing is always appealing to me. Do you view it strictly 2D or adjust your eyes slightly and the hexagon becomes a 3D cube?

   It obviously helps that the subject matter is arts-based and is open to branding of this type And while it’s not a ‘classic’ and could possibly date quickly I think this is a great example of logo design and brand identity in 2009.

   Oct 2nd, 2009

6. Giulietta Nardone

   I’d like more info on the program. Even without that, the logo is very unique.

   KInda the rubik’s cube meets packman meets legos.

   At first I found it jarring but the more I looked at the top one in black, the more I liked it. The fish or whatever it is inside also intrigues. Gives it an extra kick. Great business card front.

   Interesting use of a platform!

   Giulietta

   Oct 2nd, 2009

7. Thomas Clever

   Hello everyone,

   Great to read all your comments, suggestions and questions! I thought it might be nice to drop a line to answer some questions i read in your posts.

   The identity for Expodium came from a need to be more visible in the artistic field they operate in. Expodium focuses on art in relation to urbanism – art in public space and its relation to it. Prior to this they had a wide of variety of visual means and there was no clear identity that was carried through all the different media. Besides this, their exposure was minimal anyway.

   The provious logo already contained a triangle shape; more a ‘fast forward button’. To keep some kind of visual item that was already familiar to the public, we decided to keep the triangle shape.

   This is why we offered them more a grid rather than a conventional identity. The grid refers to the public space and therefore, in answer to your question Martin: it is possible to use the grid either 2D or 3D. The cube that resulted from this represent more the ‘platfom’ function Expodium offers.

   Because of the limited financial means we had to be inventive with the use of materials and could not print a complete stationery set. This is where the tape comes in. I.e. business cards, letters and envelopes are all covered with a strip of tape. We pre-printed the flyers in flourecent colours, which can be printed in house whenever Expodium needs to. The identity offers great freedom. It is now easy to mark space where Expodium operates, especially in the city of Utrecht. However projects in Rotterdam and Detroit, US, are under construction.

   Best whishes from Utrecht, NL

   CLEVER°FRANKE

   Oct 2nd, 2009

8. Steve Brown

   At first sight I did not like it, but as you browse the stationary, tape etc. it does draw you in. It does have the power to make the viewer ask what is this about? Reading what Thomas has to say regarding the reasons behind the design made it clear Clever Franke did a very good job, like it.

   Oct 3rd, 2009

9. Nate

   Kind of boring, even when applied to duct tape. The emotional equivalent of looking isometric grid paper.

   I don’t know, maybe that’s the point?

   Oct 5th, 2009

10. David Airey

    Thanks for dropping by with more info, Thomas, and thanks to everyone else for leaving your thoughts.

    What I like about the design is how it’s different to most others I’ve been seeing lately, and the consistency across different media is strong.

    Being for an art platform, I’d expect the first ideas to invariably be for an open, flowing mark of some kind, so I was interested by the rigid, clearly defined shape.

    Oct 5th, 2009

11. Amanda Vlahakis

    That is one of the nicest designs I’ve seen in a long time. It’s incredibly clever and well designed.

    It looks particularly stunning in bold bright colours on the back of the cards you’ve shown.

    Oct 5th, 2009

12. Joon

    I did not like the logo when I looked first but it seemed to work particularly well as a background design on cards and duck tapes. Also the grid design reminded me of a rough yet refined blue print, which I thought it was very intriguing.

    The logo as on its own, is bit too complex and heavy in my opinion.

    Oct 7th, 2009

13. Ray Leigh

    Lots of differing opinions as usual. Which doesn’t matter as long as it gets to the “targeted demographic. (sorry about the cliche) and got the right response.
    You know me David, “design without objectives is only art”. Personnally, it doesn’t appeal to me. But I’m sure the youngsters will appreciate it.
    Just on another point David, Macmillan tell me that you have your book out. So I’ll go and get a copy and encourage the others to get wind of your tome.
    Take good care.

    Oct 25th, 2009

14. David Airey

    Thanks very much, Ray. That’s odd how you found out through Macmillan. More info on the Logo Design Love book here.

    Oct 25th, 2009

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