Comments on: CLEVER FRANKE identity design

By: David Airey

David Airey — Sun, 25 Oct 2009 19:27:01 +0000

Thanks very much, Ray. That's odd how you found out through Macmillan. More info on the Logo Design Love book here.

By: Ray Leigh

Ray Leigh — Sun, 25 Oct 2009 15:57:47 +0000

Lots of differing opinions as usual. Which doesn’t matter as long as it gets to the “targeted demographic. (sorry about the cliche) and got the right response.
You know me David, “design without objectives is only art”. Personnally, it doesn’t appeal to me. But I’m sure the youngsters will appreciate it.
Just on another point David, Macmillan tell me that you have your book out. So I’ll go and get a copy and encourage the others to get wind of your tome.
Take good care.

By: Uso de una marca | De Treinta y Pico

Uso de una marca | De Treinta y Pico — Fri, 09 Oct 2009 01:14:38 +0000

[...] Logo Design Love en este posto muestran el trabajo del diseñador Clever Franke con exelentes fotos Identity [...]

By: Joon

Joon — Wed, 07 Oct 2009 18:08:24 +0000

I did not like the logo when I looked first but it seemed to work particularly well as a background design on cards and duck tapes. Also the grid design reminded me of a rough yet refined blue print, which I thought it was very intriguing.

The logo as on its own, is bit too complex and heavy in my opinion.

By: Amanda Vlahakis

Amanda Vlahakis — Mon, 05 Oct 2009 20:54:46 +0000

That is one of the nicest designs I’ve seen in a long time. It’s incredibly clever and well designed.

It looks particularly stunning in bold bright colours on the back of the cards you’ve shown.

By: David Airey

David Airey — Mon, 05 Oct 2009 06:50:12 +0000

Thanks for dropping by with more info, Thomas, and thanks to everyone else for leaving your thoughts.

What I like about the design is how it’s different to most others I’ve been seeing lately, and the consistency across different media is strong.

Being for an art platform, I’d expect the first ideas to invariably be for an open, flowing mark of some kind, so I was interested by the rigid, clearly defined shape.

By: Nate

Nate — Mon, 05 Oct 2009 03:53:07 +0000

Kind of boring, even when applied to duct tape. The emotional equivalent of looking isometric grid paper.

I don’t know, maybe that’s the point?

By: Steve Brown

Steve Brown — Sat, 03 Oct 2009 09:40:33 +0000

At first sight I did not like it, but as you browse the stationary, tape etc. it does draw you in. It does have the power to make the viewer ask what is this about? Reading what Thomas has to say regarding the reasons behind the design made it clear Clever Franke did a very good job, like it.

By: Thomas Clever

Thomas Clever — Fri, 02 Oct 2009 14:01:48 +0000

Hello everyone,

Great to read all your comments, suggestions and questions! I thought it might be nice to drop a line to answer some questions i read in your posts.

The identity for Expodium came from a need to be more visible in the artistic field they operate in. Expodium focuses on art in relation to urbanism – art in public space and its relation to it. Prior to this they had a wide of variety of visual means and there was no clear identity that was carried through all the different media. Besides this, their exposure was minimal anyway.

The provious logo already contained a triangle shape; more a ‘fast forward button’. To keep some kind of visual item that was already familiar to the public, we decided to keep the triangle shape.

This is why we offered them more a grid rather than a conventional identity. The grid refers to the public space and therefore, in answer to your question Martin: it is possible to use the grid either 2D or 3D. The cube that resulted from this represent more the ‘platfom’ function Expodium offers.

Because of the limited financial means we had to be inventive with the use of materials and could not print a complete stationery set. This is where the tape comes in. I.e. business cards, letters and envelopes are all covered with a strip of tape. We pre-printed the flyers in flourecent colours, which can be printed in house whenever Expodium needs to. The identity offers great freedom. It is now easy to mark space where Expodium operates, especially in the city of Utrecht. However projects in Rotterdam and Detroit, US, are under construction.

Best whishes from Utrecht, NL

CLEVER°FRANKE

By: Giulietta Nardone

Giulietta Nardone — Fri, 02 Oct 2009 13:07:23 +0000

I’d like more info on the program. Even without that, the logo is very unique.

KInda the rubik’s cube meets packman meets legos.

At first I found it jarring but the more I looked at the top one in black, the more I liked it. The fish or whatever it is inside also intrigues. Gives it an extra kick. Great business card front.

Interesting use of a platform!

Giulietta