“Our San Franciscan client, Cog1, asked us to submit some logos for a clubbing website that advises on the best global nightspots. We had to consider the fact that the logo would need to transpose cultural boundaries, and so if a symbol were to be created it would need to be come from global and not local culture.
“We toyed with using the two c’s of the name as the symbol but decided it lacked a musical reference.”
Initial Club Collective logo experiments
“After abandoning the c’s we discovered the l’s, and that they’d still function as l’s if turned into an equaliser graphic. This succeeded on its own as a graphic device, and also within the logotype.”
Chosen Club Collective logo
Club Collective stationery…
…and graphic device
“The symbol was used as a window to reveal images across the branding and was also die-cut into stationery.
“This idea translated to promotional elements whereby the image would be cut out of posters to allow the texture beneath to show through. Sadly the idea didn’t go through.”
It is a shame the “window” idea didn’t go through. It also seems as if the Club Collective venture isn’t currently live, given that the URL redirects to thehungersite.com.
All the same, nicely done by Bunch.