Club Collective
London-based Bunch — one of the kind Logo Design Love book contributors — created this logotype in 2006 for Club Collective.
“Our San Franciscan client, Cog1, asked us to submit some logos for a clubbing website that advises on the best global nightspots. We had to consider the fact that the logo would need to transpose cultural boundaries, and so if a symbol were to be created it would need to be come from global and not local culture.
“We toyed with using the two c’s of the name as the symbol but decided it lacked a musical reference.”
— BUNCH
Initial Club Collective logo experiments
“After abandoning the c’s we discovered the l’s, and that they’d still function as l’s if turned into an equaliser graphic. This succeeded on its own as a graphic device, and also within the logotype.”
— BUNCH
Chosen Club Collective logo
Club Collective stationery…
…poster…
…and graphic device
“The symbol was used as a window to reveal images across the branding and was also die-cut into stationery.
“This idea translated to promotional elements whereby the image would be cut out of posters to allow the texture beneath to show through. Sadly the idea didn’t go through.”
— BUNCH
It is a shame the “window” idea didn’t go through. It also seems as if the Club Collective venture isn’t currently live, given that the URL redirects to thehungersite.com.
All the same, nicely done by Bunch.
24 appreciated comments, click here to add one
Nate
More bars in more areas.
May 11th, 2010
Stormchild
Not a great design.
I would have never guessed the bars were supposed to look like an “equalizer” (though what most people call an equalizer is actually a spectrum analyzer, but I digress). Doesn’t really look anything like one.
May 11th, 2010
Dave
I’ve seen that variation of Helvetica with the weird lowercase t a few times, never been a fan of it.
May 11th, 2010
Dave
Also they need to decide whether there’s a dot on the i or not.
May 11th, 2010
homer j.
I honestly don’t like this. I think it’s because they used that horrible typeface ‘Coolvetica’. That’s the typeface that Dave is talking about.
May 12th, 2010
Ian Houghton
I like the idea, but it feels a bit ..Welsh.. Too many Ls!
May 12th, 2010
anna
I’ve been a bit of an audiophile for a few years, and understood the meaning of the bars right away. I just hate the font they used. That weird t takes away from the equalizer.
May 12th, 2010
David Airey
Like Anna, I understood the meaning straight away — without the need for a rationale. Regardless of the specific typeface used, it’s the idea I appreciate.
Relevant, distinctive, and adaptable.
May 12th, 2010
Mariano
I don’t think it’s a bad design. I have to say that I also understood what it is talking about, but maybe because i’m a musician.
Well, that “t” is not something I like, but the overall impression I get, feels right.
May 12th, 2010
lee newham
I’m with David on this. I got the idea.
What does let it down I feel is the overall feel of the brand, the illustration styles etc feel at odds with one another, there are images in the equalizer, different styles of images etc. It doesn’t feel cohesive.
May 12th, 2010
Robert Mc.
I’d expect a little bit more uniformity and continuity. The window idea going from 4 to 5 bars. The ‘t’ really does throw a loop into it as does the, like DAVE said, ‘i’. With or without the tittle.
Love the overall concept though of the equalizer.
May 12th, 2010
Brendan
The first thought of mine was bar graph. Then again, the bookmark for this site is right about “Information is Beautiful,” so perhaps I would be in the minority here.
As for Coolvetica…bah. Could have used Chalet:
http://www.houseind.com/t/65e6cd
May 12th, 2010
Anthony Lane
That “t” has to go, gross. I keep staring at it. It’s like a huge mole on someones face.
May 13th, 2010
Lawrie
I really liked it – minus that T of course.
It’s a hell of a lot stronger than the Initial Club Collective logo experiments anyways!
May 13th, 2010
loco
I think this work maybe needed a few more months maturing in the designers studio it feels to me like it is not quite finished yet, the “l” bras should be worked upon and the coolvetica is a gamble to use =)
May 13th, 2010
Ian Houghton
Sorry loco, but that typo is just too funny not to point out. I’ve heard of ‘DD’ bras, but ‘L’ bras must be a sight to behold! :)
May 14th, 2010
Victor Zuniga
Hahaha. You are right Ian, silly typo.
I like the use of Coolvetica loco, I thought it was a nice way to break away from using Helvetica and keeping it at the same time.
I really like the window idea, sucks that it didn’t go through…
May 14th, 2010
Angelee
I like the many “Ls”. It resembles the sound equalizer for the jiggy party clubbers.
May 15th, 2010
Stripeyhorse
I really like it. I feel the ‘t’ is an issue, its just to distracting from the equalizer. And I would have dot the ‘i’, simply because there is a bar the same size and width within the equalizer.
But its pretty cool and I can imagine the equalizer working well in motion.
May 17th, 2010
Richard
I like the bars and got the meaning immediately, but I don’t like the font and think the poster is rather ghastly.
I don’t really get the connection with the images in the ‘window’ part, though – the last time I went to a club there weren’t many fish or lawns. I think this distracts from the idea of the equaliser.
May 20th, 2010
Scott Duncan
I like the idea behind it, but not the implementation. I am with the masses on this one, the use of Coolvetica throws me completely. I would much rather see it with Helvetica, I believe it would make a big difference.
Scott
May 20th, 2010
Alin B
David, design is subjective, otherwise it would not exist in all the forms we see…
Colors and shapes, ideas and concepts…
We are different,
i did wrote my humble opinion, i believe those collective guys can do more and better…
your blog, your choice,
be careful, you are shaping opinions here trough moderation…
Good bye!
May 22nd, 2010
David Airey
You make a very good point, Lee, Robert — there is a lack of cohesion across the various implementations.
Alin, like yours, my opinion is a humble one. What’s greatly appreciated in these comment threads is constructive criticism, where points of improvement are stated so that everyone can learn. For instance, rather than a commentator simply saying, “I don’t like it,” it’s more helpful for everyone to read why a commentator doesn’t approve. I’m being as careful as I know how, but I don’t profess to get it right. All the very best.
May 23rd, 2010
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