Comments on: 3 letters, 48 hours, 1 logo

By: David Airey

David Airey — Sun, 22 Aug 2010 15:52:02 +0000

Regarding your point about a 24 hour turnaround, here's a relevant comment for you, Casey.

By: Casey

Casey — Thu, 19 Aug 2010 05:57:12 +0000

And David, you say online logo design companies suck? They do deliver fast and creative logos as well and within 24 hours and at an affordable rate too. There are still geniuses out there! So please don’t say that online logo companies that charge $49 and does the logo in 24 hours are worthless! They are only making it accessible to startups that need logos for their new company and with today’s economy, we as designers need to lend a helping hand to startup businesses.

By: Shane

Shane — Thu, 01 Jul 2010 11:13:38 +0000

Great post.

I personally don’t think the CNN logo is that great to look at, However everyone knows this logo as soon as they see it. So it has done a great job at branding the company, and is therefore a great logo.

Thanks for sharing.

By: Edwin Seah

Edwin Seah — Fri, 25 Jun 2010 09:56:25 +0000

@James Swatton:

What do you suggest? A touch of drop-shadow? Some gradient effects? Or a nice swoosh or swirl around the logo? You should learn more about works from the likes of Paul Rand, Dieter Rams and William Golden, it may change your opinion about what good design should be.

This logo is an excellent example of what good design is about, simple and distinct.

By: Bogdan

Bogdan — Fri, 25 Jun 2010 06:54:48 +0000

James, the logo is simple indeed, but simplicity is quite often more efficient than complexity, right? :)

By: Edwin Seah

Edwin Seah — Wed, 23 Jun 2010 11:04:31 +0000

48 hours of inspiration resulted in one of the most recognisable logo in the world today. That is the reason why designers should never charge for their services based on hourly rates.

By: James Swatton

James Swatton — Wed, 23 Jun 2010 10:54:15 +0000

very simple logo, you’d have thought it’d be rethought by now, very dull.

By: Steve Maggs

Steve Maggs — Wed, 16 Jun 2010 08:00:51 +0000

It is a timeless piece of logo design.

@ lee newham, it may not be showy, shiny or particularly clever, it is simple and effective and we only know who it is because it is so effective.

There’s obviously nothing wrong with logo’s that are changed over time to keep them from looking tired but you have to admire one that can last that long without being reworked significantly. A testament to how good design can be produced under pressure too.

By: Jon Sandruck

Jon Sandruck — Mon, 14 Jun 2010 14:13:30 +0000

What strikes me is that while many designers would have been tempted to make the cable a bit more explicit, it was a wise decision, and possibly a brilliantly insightful bit of futurism, to keep it a simple line that can be rationalized as a cable.

After all, we all know that the name MEANS Cable News Network, but in time the name CNN has come to mean 24 Hour News, regardless of delivery technology.

If they had made it explicitly a cable it would have become an anachronism during Gulf War 1 when CNN made its reputation for live satellite-delivered new footage.

By: Simon

Simon — Fri, 11 Jun 2010 18:57:38 +0000

Not a million miles away from the CN (Canadian National) logo.