Comments on: Creative LogoPond logo designs #2

By: Logotipo da sexta-feira « Linkideia - Acervo Criativo

Logotipo da sexta-feira « Linkideia - Acervo Criativo — Sat, 20 Sep 2008 19:07:04 +0000

[...] 3. http://www.logodesignlove.com/creative-logopond-logo-designs-2 [...]

By: Talking about logo design #4 | Logo Design Love

Talking about logo design #4 | Logo Design Love — Tue, 19 Aug 2008 23:15:22 +0000

[...] Creative LogoPond logo designs #2 [...]

By: tracie valentino

tracie valentino — Wed, 02 Jul 2008 16:50:06 +0000

These are all great logos–I love the fact that so many well-designed logos can be so completely different.

As usual, great post!

By: Joe

Joe — Tue, 01 Jul 2008 19:40:02 +0000

Two of these logos really caught my eye.

The first is the logo for Black Sparrow. That logo conveys the outdoor use of the vendors products in a very clean, easy-on-the-eyes, fashion. I personally find logos that can effectively convey the company in a single color (black) to be most effective for all applications.

The second is the logo for KingFish. I’ve done work for several sushi restaurants and the application of the fish into the crown for this client is perfect. I hope the client felt the same way. It’s effective and draws the eye to the details.

The one that I’m not crazy about is the sleep logo. I see the closed eyes idea in the logo, but I think someone unfamiliar with the company might see sloop instead of sleep.

Overall, great work as always!

Cheers,
Joe

By: David Airey

David Airey — Tue, 01 Jul 2008 13:51:56 +0000

Bob, Gio, Cat,

Thanks for offering your thoughts. :)

Trish,

No worries at all about you skimming the post. I’m glad you visit and join the discussion.

FreddyGirl,

I think you’re right how the French Exhbition logo will probably never be shown in black only. For the Kingfish logo, Bob’s right, it’s for a sushi / fish restaurant.

Kris,

I’d love to know more about the ‘DAVID’ logo, and see a little of the development. With so few details about it on LogoPond, makes me wonder.

By: Trish

Trish — Mon, 30 Jun 2008 21:29:45 +0000

Yeah, you are right, I just wasn’t seeing it. And you are right that after a closer look it is pretty darn ingenious. I’m impressed now because what I was seeing before worked pretty good, if not something I particularly liked. And now that I see the white space for what it is, I see they manipulated the negative space as, I believe, perspective, giving it a subtle 3-D effect as well.

I am totally guilty of skimming these logos because I am so busy. Haste makes you stumble because you don’t take time to look where you are placing your feet.

Trish

By: kristarella

kristarella — Mon, 30 Jun 2008 21:16:57 +0000

Trish, I don’t think that Pink big is negative, that’s why it’s there. It’s the side of the D extending backwards, as all the letters extend back and are obscured by each other.
I guess the negative space thing is that the sides and insides of the letters are the only bits represented, not the front…

Now that I’ve looked closer at this one, I like it.

kristarella’s last blog post…Grid masking: video tutorial

By: Bob

Bob — Mon, 30 Jun 2008 18:57:42 +0000

I may be wrong, but I think Kingfish is a fish AND sushi restaurant rather than just shushi.

By: freddygirl

freddygirl — Mon, 30 Jun 2008 16:50:06 +0000

I think the KingFish logo is lovely but I'm not convinced it makes me think sushi... My favourite is the French Property logo. It's clever, it's balanced, it feels welcoming. I can see it doesn't work in B&W but my guess is it will never need to. freddygirl's last blog post...words, words and more words

By: Trish

Trish — Mon, 30 Jun 2008 14:29:33 +0000

Everyone keeps talking about the use of negative space with the David logo (thanks for correcting my Davidoff mistake; shows I’m a skimmer when reading these things), but I don’t see it that way at all.

The only space that is truly negative is the pink area between the D and A (which I think the logo can do without), otherwise each block of color represents the letter in whole or in part. The orange skewed block represents the dot on the i, part of the A is part of the V and the color blocks for the Ds are too large to be negative space.

It is more of a creative use of type form rather than negative space. Am I way off the mark here? My understanding of negative space usage is like in the new Old Navy logo (hate it, by the way), X365 Software logo (love it), Ogden Plumbing (very cool), etc.