Deichmanske Library identity

I was browsing the branding archives on Shelby White’s Wanken and found this identity for Deichmanske Library.

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

“The identity focuses on the many sides of the institution by building a brand that constantly evolves rather than being static, just as the library itself is supposed to.”
— MIKAEL FLØYSAND

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

It was designed by Mikael Fløysand as a final exam while at Westerdals School of Communication in Norway.

Great work.

More images and applications here in Mikael’s portfolio, and you’ll find him on Twitter, too.

Logo Design Love, the book

9 thoughts on “Deichmanske Library identity

  1. That’s a very clean and cohesive design, nicely executed “fluid” identity too, another example of a growing trend in fluid identity designs. =]

  2. Well executed design program. Definitely seeing the influence of the Melbourne identity from last year, merged w/ the modularity of the new MIT id. I like how the shifting mark is also a malleable grid system.

    Nice work!

  3. Oooo I like this – pretty and unusual, and professional, without being boring.

    Amazing version of it on the bag, it’s so versatile!

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