Logo Design Love

For graphic designers and all who love logos.

Deichmanske Library identity

I was browsing the branding archives on Shelby White’s Wanken and found this identity for Deichmanske Library.

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

“The identity focuses on the many sides of the institution by building a brand that constantly evolves rather than being static, just as the library itself is supposed to.”
— MIKAEL FLØYSAND

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

Deichmanske Library identity design

It was designed by Mikael Fløysand as a final exam while at Westerdals School of Communication in Norway.

Great work.

More images and applications here in Mikael’s portfolio, and you’ll find him on Twitter, too.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

9 appreciated comments

  1. Fred

    As a student myself, I am very impressed by this project. . . really nice.

    Reminds me of the new MIT logo covered by Fastco recently :

    http://www.fastcodesign.com/1663378/mit-media-labs-brilliant-new-logo-has-40000-permutations-video

    I think the MIT one is great because of the vast customisation. . .each employee can have their own logo focused around the same logo ‘brand’, thats got to be a good thing right?

  2. That’s a very clean and cohesive design, nicely executed “fluid” identity too, another example of a growing trend in fluid identity designs. =]

  3. mike

    them bcards are a bit of a nightmare but otherwise pretty interesting work.

  4. A gorgeous project, well done Mikael! The budget would have been huge for those various shaped business cards!!

  5. Glorife

    @Fred I was thinking the same thing… The concept is similar to the new MIT logo.

  6. ATW

    Well executed design program. Definitely seeing the influence of the Melbourne identity from last year, merged w/ the modularity of the new MIT id. I like how the shifting mark is also a malleable grid system.

    Nice work!

  7. This is an awesome brand identity! Thanks for this :)

  8. Oooo I like this – pretty and unusual, and professional, without being boring.

    Amazing version of it on the bag, it’s so versatile!

  9. Oyvind

    Sweet! And nice to see some norwegian work here as well!


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