Mar 15, 2011read the 9 comments
Deichmanske Library identity
I was browsing the branding archives on Shelby White’s Wanken and found this identity for Deichmanske Library.
“The identity focuses on the many sides of the institution by building a brand that constantly evolves rather than being static, just as the library itself is supposed to.”
— MIKAEL FLØYSAND
It was designed by Mikael Fløysand as a final exam while at Westerdals School of Communication in Norway.
Great work.
More images and applications here in Mikael’s portfolio, and you’ll find him on Twitter, too.
9 appreciated comments, click here to add one
Fred
As a student myself, I am very impressed by this project. . . really nice.
Reminds me of the new MIT logo covered by Fastco recently :
http://www.fastcodesign.com/1663378/mit-media-labs-brilliant-new-logo-has-40000-permutations-video
I think the MIT one is great because of the vast customisation. . .each employee can have their own logo focused around the same logo ‘brand’, thats got to be a good thing right?
Mar 15th, 2011
Ian Cylkowski
That’s a very clean and cohesive design, nicely executed “fluid” identity too, another example of a growing trend in fluid identity designs. =]
Mar 15th, 2011
mike
them bcards are a bit of a nightmare but otherwise pretty interesting work.
Mar 15th, 2011
Dan Day
A gorgeous project, well done Mikael! The budget would have been huge for those various shaped business cards!!
Mar 16th, 2011
Glorife
@Fred I was thinking the same thing… The concept is similar to the new MIT logo.
Mar 16th, 2011
ATW
Well executed design program. Definitely seeing the influence of the Melbourne identity from last year, merged w/ the modularity of the new MIT id. I like how the shifting mark is also a malleable grid system.
Nice work!
Mar 16th, 2011
Kendra
This is an awesome brand identity! Thanks for this :)
Mar 17th, 2011
Amanda
Oooo I like this – pretty and unusual, and professional, without being boring.
Amazing version of it on the bag, it’s so versatile!
Mar 21st, 2011
Oyvind
Sweet! And nice to see some norwegian work here as well!
Mar 25th, 2011
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