Aug 17, 2010read the 2 comments
Destination branding 101
“Justify color selections by pairing them with similarly hued images from the destination.”
Sound advice from Clinton Duncan, a contributor over on Brand New.
A few popular posts
- Free chapter from Logo Design Love
- How much does logo design cost?
- Useful logo design resources
- Negative space in logo design
- Logorama the movie
- 33 logos in 33 minutes
- Wonderfully simple logos
- An interview with Tom Geismar
- Logo design tips from the field
- When logos look alike
- Successful logo refinements
- Where to find vector logos
- Classic handwritten logos
- Logo Design Love Awards results
- Inspiring ambigram logos
40 most recent posts
- Madrid 2020 logo causes controversy
- How LO can you GO?
- Green T
- DC Entertainment
- Kodak logo evolution
- 2012 Olympic non-events
- Rio 2016 Paralympic Games logo
- Waterstones reveals new (old) logo
- Combined logos
- British Rail’s double-arrow
- Logo > Queen
- More honest logos
- Penguin logo evolution
- watching words move
- LogoGarden secures $2M in funding
- Brand Memory Game
- Paramount logo evolution
- Death Pop logos
- Moving Brands does HP
- Seawater Greenhouse
- Unilever icons explained
- Trademark symbols, what’s the point?
- MGM Grand logo, yours for just £29
- Symbol? Or wordmark?
- London 2012 alternative
- Carlsberg logo translations
- Brand USA
- Brandstack closes, leaves designers out of pocket
- Matías Nadal’s piano keys monogram
- Australia bans logos on cigarette packaging
- Literally
- Crack one open
- Broighter Gold
- British Steel logo
- De-cluttered logos
- Handlettered logos from defunct department stores
- NeXT logo presentation
- Mobil logo
- Famous logos, generic type
- University of Sussex
Search the site
Visit LDL's sponsor
From the bookstore
A few personal recommendations.
2 appreciated comments, click here to add one
Aaron
This is rather interesting advice. I’ve never really considered colors of the destination in relation to the brand before. I wonder however if it would be more effective to take into consideration the colors of the destination and then choose contrasting or complimentary colors so that the brand stands out in its surroundings instead of blending in with it. For example, choosing a nice shade of blue to compliment the “desert sun” image above. Whatever the case, i’m definitely going to factor this into my next branding project if applicable.
Aug 21st, 2010
brian
i’m pretty sure this ‘advice’ was given tongue in cheek, as it is usually an afterthought to find matching images to justify the palette you’ve already chosen ;-)
Aug 23rd, 2010
Reply to “Destination branding 101”
All comments are subject to the Logo Design Love comment policy.