Its redevelopment has been ongoing since 2011 (due for completion in 2017), with the project focused on revitalising the existing waterfront space and improving the quality of life for local residents and visitors.
Apartment One designed the monogram and signage system for the esplanade.
“The cornerstone is the logo that doubles as an abstract letter ‘E’ as well as a visual representation of the esplanade and it’s adjoining piers.”
I like it. Simple, appropriate, easy to remember.
Signage mockups
Icon design
Pier 15 photos (above and below) taken by Peter Mauss
See more from Apartment One.
Comments
One question that comes to mind is: why does an esplanade need its own brand? Can’t it just be a part of the city? Giving it a logo makes it feel more like some corporate park rather than a part of the city of New York…
I imagine it’ll have a website and social profiles for events and donations — similar to The High Line and Central Park.
True—though both of those also have the same stale corporate feel to them. I guess it is what it has to be!