The cattle-herding at boarding isn’t ideal, but love it or loathe it, easyJet has one of the most distinctive identities of all airlines.
easyJet livery photo by Christopher Doyle
Our visual identity, known as the ‘Getup’, is an essential part of the easyJet Brand Licence and is cast in stone!
It is defined as:
(a) white lettering on an orange background (Pantone 021c on glossy print materials; on other surfaces the nearest practicable equivalent) and
(b) in Cooper Black font (not bold, italics, outline nor underlined), the word “easy” in lower case, followed (without space) by another word, only the initial letter of which is capitalised
Excerpted from easyGroup’s brand manual (link downloads a PDF).