“Seventeen years ago, eBay created a new way for people to buy and sell. Since that time, we’ve enabled millions of people to launch their own businesses, and helped change the way the world shops for things they need and love. We’re pleased to introduce our refreshed logo. It reflects who we are today — a global online marketplace that offers a cleaner, more contemporary and consistent experience.”
Quoted from eBay’s announcement page.
New eBay logo above, old logo below.
The previous eBay logo was designed by Elissa Davis and was her first job as a designer for CKS Partners in California, under the design direction of Bill Cleary.
“I loved the colours of the Apple logo and the fun movement of the Twister game and somehow that gave me the idea of eBay. The overlapping colours were designed to convey the sense of community on eBay.”
— ELISSA DAVIS
Updated info from Creative Review.
The new logo goes live and will appear in advertising campaigns in mid-October.
“The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right.”
— DEVIN WENIG, PRESIDENT, EBAY
The old design has a lot more character, and I’ll be sad to see it replaced with a wordmark that loses much of that flavour, even if it did always seem like an afterthought on the website, squashed up in the corner without room to breath. With such a distinctive name and palette I doubt the logo change will have an adverse affect. You could say the update is more “grown up,” and that probably would’ve pleased the shareholders.