Logo Design Love

on logos and brand identity design


Emblemetric, a new website by James I. Bowie.

“Working with its database of more than 1.2 million logos dating back to 1884, Emblemetric examines patterns in design over time and across industries, including those related to the births of new styles, deaths of old trends, color use, and geography.”

Logos by color

“Color use in logos can also be addressed in terms of particular industries. The graph above shows the relative use across time of eight colors in the logos of seven selected industries (again, these shares sum to 100 percent).”

More charts and stats on Emblemetric.

Via @ucllc.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

2 appreciated comments

  1. I find it interesting that Hospitality is primarily red but medical is primarily blue. Not too surprised on most of the others.

  2. @Chris: think that Hospitality is something that we feel with our emotions, and the red colour is just the most “emotional” colour of them all, and the same thing is with blue and medical, that is something very rational about taking care of health, and blue is “rational” colour. In some languages the term “blue man” means a wise person.

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