Comments on: Experts critique business logos

By: David Airey

David Airey — Fri, 11 Sep 2009 13:50:51 +0000

I’ve wondered what their book’s like, Matt. It’s one I hope to read when I get through the ever-increasing pile of recommendations.

By: Matt Fouty

Matt Fouty — Wed, 09 Sep 2009 14:11:59 +0000

I find myself agreeing with Armin Vit’s opinions a lot as well. I am reading a book written by he and Bryony Gomez-Palacio called “Graphic Design Referenced”. It’s an excellent book and I’m planning on making a blog post about it soon.

By: nick

nick — Wed, 26 Aug 2009 21:53:40 +0000

The owl’s eyes are a play on the word “Trip,” which is pretty cool, I think…

By: Mark

Mark — Wed, 26 Aug 2009 16:25:28 +0000

Overall I like the logo. I would have gone with the “owl” portion of the logo being all black and white and removing the stoplight meaning in the eyes. I agree with Matty that too many concepts in one design can become unattractive, The different color eyes is a bit distracting but maybe I am being overly critical.

By: Matty

Matty — Wed, 26 Aug 2009 14:26:17 +0000

I have seen prettier owl logos but I guess it communicates something. I think it is the red eye that is a little too strong as the red provides the highest level of contrast of colour in the design. Maybe the owl just needs toning down a little by removing the red even though it does have meaning. I think sometimes too many concepts in one design make it difficult to make a design attractive. I would bet that the design looks better in black and white.

By: fugazi

fugazi — Tue, 25 Aug 2009 12:14:35 +0000

Agree on the TA owl. But, imagine my surprise when I arrived in Brisbane, Australia and saw this owl: http://www.nightowl.com.au. It’s a popular chain of all night convenience store. Now that’s an Owl on drugs.

By: Jo

Jo — Fri, 21 Aug 2009 15:21:35 +0000

A single color Firefox logo. like Martin is suggesting, would be great. How about a contest? ;) I’m surprised that no one mentioned how atrocious the kerning is in the Brooklyn Brewery logo. Type on a curve does get tricky, but this one is so inconsistent. Also, Copperplate Gothic is pretty much as played out as Papyrus – not a good font choice for a logo.

By: David Airey

David Airey — Fri, 21 Aug 2009 09:33:41 +0000

Rather you than me, Andrew. Peter, that's a nice idea. One I'd like to follow-through on. *thinking* Martin, I was wondering why those designs were chosen, too. From the bunch, I particularly liked reading different thoughts about the Firefox logo. I never liked it all that much, seeing it more as a vector illustration, but that's nothing against the majority of work from Hicks Design. I have a lot of respect there.

By: Martin

Martin — Fri, 21 Aug 2009 08:28:01 +0000

I’d never paid much attention to the Trip Advisor logo before but yes, the owl does look like he’s been taking his own advice, heading to some of Ibiza’s best hotels and partaking in some of it’s ‘delights’.

I have to say, of the 7 critiqued, I feel the majority of them aren’t great though I’m unsure as to why these particular logos were chosen. I really dislike Craigslist, Brooklyn and King Arthur, and I’m not a fan of the typography of Blue Nile. The others are fairly good, with POM being the stand-out for me.

I’d love to see someone attempt a single colour version of the Firefox logo though…

By: Igor

Igor — Fri, 21 Aug 2009 05:29:34 +0000

a little bit creepy:/ an owl on the drugs – I agree. I like the font;)