“Inspired by the proliferation of very tall signs in the American Mid-West, Floating Logos seeks to draw attention to this often overlooked form of advertising.”
It makes me think about the visual impact humans have on the environment, and how we’re constantly bombarded with signage. That’s one reason why I love living near the sea. Seascapes always look relatively untouched (except on the oversea flight path to Schiphol Airport).
“The Floating Logos project consists of two series. Series I is the earlier set of images that do not include the ground below the sign. Series II is in the spirit of traditional landscape photography and shows the signs floating in context with the landscape below.”
Via Khoi Vinh