Nov 4, 2010read the 10 comments
Free & Equal
Simple and effective. By independent branding and graphic design studio MARK.
“Times may have changed since the American Declaration of Independence asserted that ‘all men are created free and equal.’ But in many parts of the world, where people are denied their human rights on account of their sexual orientation, the battle for freedom and equality is still being bitterly contested. Hence the name of this newly established voluntary organisation working to advance the rights of sexual minority groups in the global south, who came to us in the need of a powerful visual identity to maximise the impact of their launch and campaigning communications…”
View more identity work from the Manchester-based studio.
10 appreciated comments, click here to add one
Andy
Awesomely refreshing!
Nov 4th, 2010
kierin.m
This is really nice solid concept and i believe it is timeless.
love this one
Nov 4th, 2010
nateP
simplicity is the eloquence of the design world. This logo does wonders. Logos with this simplicity also expand business horizons, it can be embroidered, printed stenciled. The possibilities are endless!
Eloquent and professional. Two thumbs up!
Nov 5th, 2010
natasha
Brilliant. I love it!
Nov 5th, 2010
Jonathan Keller
I love the simplicity and how clearly the message is expressed.
Two thumbs up.
~J
Nov 5th, 2010
Ian Cylkowski
Oh, now that is delightfully minimal.
Nov 5th, 2010
Lee Newham
It’s a nice idea.
And it’s for something that has the potential to make a difference to people. I’m glad this work has got some exposure. I only wish that we had done it, it’s right up our street.
You do better work when you believe in what you do.
Nov 7th, 2010
Marco
Strong idea and strong impact…I like it! •\<
Nov 10th, 2010
Michael
I’ll throw the Fenway Community Health logo into this discussion, its a variation on the equal symbol and distills their mission into a logo:
http://www.fenwayhealth.org/site/PageServer
The mission of Fenway Health is to enhance the wellbeing of the lesbian, gay, bisexual and transgender community and all people in our neighborhoods and beyond through access to the highest quality health care, education, research and advocacy.
Nov 10th, 2010
Andy
I really like it, but couldn’t shake the thought that I might have seen it before. Then I found this book at the Tate Modern bookshop:
AVA Academia have used it before in a series of books called ‘The Fundamentals of…’
http://www.avabooks.ch/index.php
different concept and slightly different dimensions, but also very similar. I’m not naysaying, because I think it’s very good. Just interested in what you guys/gals think.
Nov 11th, 2010
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