Comments on: Freedom from The Chase

By: Chris Clowes

Chris Clowes — Mon, 15 Aug 2011 12:53:53 +0000

A perfect example of how a brand is much more than just a logo. It had such a promising start. Shame.

By: Mhoe

Mhoe — Fri, 11 Feb 2011 09:06:45 +0000

logo itself is brilliant!… website is really poor…

By: Yaco Roca

Yaco Roca — Tue, 28 Sep 2010 14:41:36 +0000

It definitely takes away from the magic and the “clever bird” turns into a cut off “m”.

Also, won’t the tabs, like “home” overlap the (un-butchered) logo?

By: Get Them Out of the Way - Uncategorized - - Arcko.net

Get Them Out of the Way - Uncategorized - - Arcko.net — Sat, 04 Sep 2010 22:25:29 +0000

[...] wonderful David Airey recently featured a logo for the travel group Freedom on logodesignlove. This logo beautifully thinks outside the box by utilizing the existing typographic treatment in a [...]

By: Amanda Vlahakis

Amanda Vlahakis — Sun, 22 Aug 2010 15:58:59 +0000

I can almost imagine it being further away in the original concept, and then the client saying (not completely invalidly) “But can it be read as the letter M?”

Then the designer being forced to push it closer. I can see that the issue of distance is a difficult decision to make in this case. Design v’s readability.

By: Anjie

Anjie — Fri, 06 Aug 2010 21:43:18 +0000

Absolutely beautiful! Shame about how it has been used though…

By: Molyv

Molyv — Thu, 05 Aug 2010 13:49:08 +0000

Funny that the logo is cut off, and I go agree that its kind of symbolizing half freedom with a stuck feeling.

Really not good to see that the logo is different on the website.

By: Ben Stokes

Ben Stokes — Mon, 02 Aug 2010 21:07:46 +0000

Yep – I agree looks life half freedom – almost escaped but not quite to freedom . . shame

By: Pepper

Pepper — Wed, 28 Jul 2010 02:01:04 +0000

That’s just sad. Such a wonderful beginning but the ending was not executed well. I agree with the other comments seems like they decided go on the cheap side for the web design

By: Paul

Paul — Tue, 27 Jul 2010 19:04:32 +0000

What a shame that the logo was altered on the website…and it didn’t have to be.