Gerd Leufert (1914-1988)

Gerd Leufert was born in 1914 in the coastal Lithuanian town of Memel. He attended the Akademie der Bildenden Künste (Academy of Fine Arts) in Munich in 1939 where he studied graphic design, and became a member of the Werkbund, an interdisciplinary association founded on the social importance of design and craftsmanship.

Gerd LeufertGerd Leufert, c1960, via ceciliadetorres.com.

He worked for several German publishing houses, before migrating to Caracas, Venezuela, in 1951, where he helped to establish the foundations for the country’s graphic design profession, and where he made his greatest contribution to visual culture, graphic design, and museology.

Gerd Leufert logosEmblemática de Gerd Leufert, in 2014, via caracasdesign.org.

Gerd worked as a designer, draughtsman, engraver, painter and sculptor, as well as teacher and curator. So this small sample of symbols is just a fraction of what he created.

Gerd Leufert logo
Centro Médico Docente La Trinidad
Hospital
1972

Gerd Leufert logo
Imposibilia
Design exhibition
1968

Gerd Leufert logo
Color, Linea, Luz
Art exhibition
1969

Gerd Leufert logo
Architecture 70
Architectural congress
1969

Gerd Leufert logo
Floron
Artificial flowers
1960s

Gerd Leufert logo
Instituto de Deseño
Design institute
1964

Gerd Leufert logo
Museo de Arte, Caracas
Museum
1983

Gerd Leufert logo
Carlos Celis Arquitectos
Architect
1969

See more symbols at Logobook.
Gerd Leufert biography, on gegoandgerd.org.
Life gestures, works on paper, 1960-1995, on ceciliadetorres.com.

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