I do find the explanations of line lengths silly. As some of the comments above have said, it has to work on its own – its a symbol. Who cares how what fraction of the line really is – it doesn’t really make it work better as a logo.

My other main concern is that it does REALLY resemble the Common Guild logo. Actually surprised they have not made a fuss about this – especially as its the same agency. Massive fan of Marque though – one of my favourite agencies. So inclined to agree with many of the comments above – too much design by committee and red tape for it to be as good as it could be.

The new logo retains the bottom of the torch (why?), the Glasgow font has gone, and so has the tartan. This is definitely less Scottish in flavour. Sport associations could be drawn if the circularity was a track, a target,a discus — or even a ball, but that’s not really very obvious and is quite a stretch of the imagination. The only thing I can think that could sell it a wee bit better would be if that circle represented the new Arena being built beside the Armadillo. Not a lot of folks know what it will look like. You missed a chance to have upturned the bottom portion of the logo (the bit that survived from the original torch one), because that could have been the new arena’s domed roof in elevation — and so the logo would have been a plan and elevation on this new Norman Foster building that is the centre for the games and for the Gymnastics the follow year.

He looks like the kind of client who would be willing to pay an agency hundreds and thousands (of government/charity money) for a brand, but not listen to the professionals. I bet Marque probably made some really good concepts, but Johnny boy had already opened up Microsoft Word and had a little play around with the drawing tools. – “Can you make it this please?”

I agree with the comments above that if the design was left entirely in the hands of the agency then we would have seen a much stronger brand.

Thumbs down for agencies not having the balls to say. STOP.. We know good design, you don’t. Let us do our job.

[...] On a related note the Glasgow 2014 Commonwealth Games logo was revealed in March of this year and was produced by Glasgow Agency Marque. Logodesignlove.com has taken an in-depth look at the design of the logo on their blog. [...]

It might be the size of the G, maybe it should be smaller. Maybe the lines should be thicker?

Something about it is lacking in strength for want of a more descriptive word. I can’t quite put my finger on what’s not making it strong.

http://marquecreative.com/#/2014-commonwealth-games/

Just look at the similarities between this and Pendulum’s album In Silico.