He looks like the kind of client who would be willing to pay an agency hundreds and thousands (of government/charity money) for a brand, but not listen to the professionals. I bet Marque probably made some really good concepts, but Johnny boy had already opened up Microsoft Word and had a little play around with the drawing tools. – “Can you make it this please?”

I agree with the comments above that if the design was left entirely in the hands of the agency then we would have seen a much stronger brand.

Thumbs down for agencies not having the balls to say. STOP.. We know good design, you don’t. Let us do our job.

[...] On a related note the Glasgow 2014 Commonwealth Games logo was revealed in March of this year and was produced by Glasgow Agency Marque. Logodesignlove.com has taken an in-depth look at the design of the logo on their blog. [...]

It might be the size of the G, maybe it should be smaller. Maybe the lines should be thicker?

Something about it is lacking in strength for want of a more descriptive word. I can’t quite put my finger on what’s not making it strong.

http://marquecreative.com/#/2014-commonwealth-games/

Just look at the similarities between this and Pendulum’s album In Silico.

[...] Speaking about sports logos (oh wait, we weren’t), and now that the 2010 Winter Olympics are behind us (we are now), and the 2014 Russian Winter Olympics logo has been introduced, we need another sports logo to carp about. No sooner said than done, as the Glasgow 2014 Commonwealth Games logo has just been unveiled in, well, Glasgow. Created by design agency Marquee, the project is rumored to have set back organizers 95,000 quid. Before you get all “could’ve had a two hundred dollar logo design contest for that” the price tag included brand guidelines, animated work, visual language, typography, photographic style, and art direction. You know, the stuff that you don’t get with a $200 logo design contest. [Logo Design Love] [...]