Designed by Bob Goebel.
Good church logos aren’t easy to spot. Maybe it’s down to budget, or priorities, or design understanding. But more and more, churches are run like businesses, so it makes sense for the branding to play a part, if only to attract a larger congregation.
I’ve picked out a few church logos that stood out more than the usual fare.
Lake Hills Church logo
Designed by Marc English Design in 2000.
Designed by Benjamin Ian Design Studio.
According to Richard Reising, of Artistry Marketing Concepts, churches shy away from branding because they don’t understand it. “They think branding is an elevated marketing term and only applies to mega-churches or [overly] forward thinking ones. Churches are also concerned about becoming commercial. But really branding makes them become strategic.” (Full article here.)
Oasis Church logo
Logo designer: currently unknown.
Do you know of any others? Kent Shaffer lists his top 20 church logos, but they’re hit and miss.