@jzy pointed me toward this post on copyranter: Ad agency steals logo. Gets caught. Says “blow me.”
The story goes like this. Logo on the left: a 100-year-old monogram for a defunct company called S&Co. Logo on the right: designed by Rich Silverstein for his ad agency Goodby Silverstein & Partners (GS&P).
The GS&P monogram was entered into the 2011 Cannes Lions International Festival of Creativity, and won. It was interesting to read the logo detail on the Cannes Lions winner page.
Description of how you arrived at the final design:
“After playing around with various renditions of the letterforms — from modern typography to more genre-specific — we arrived at a solution that was born out of classic monograms. The forms are purposely somewhat rough, in reference to hand-drawn type. But we have stripped out secondary decorative elements so it has a more modern, austere feel.”
I’ve a feeling the description would be a little different if Rich knew AgencySpy would call-out the similarity.
Disregarding the Cannes Lions and rationale, I found it interesting to see a design so old it’s in the public domain being reused for a different company. It might be free from copyright, but at what cost to the creative impression given of the ad agency? Or, as Rich Silverstein said (below), is such appropriation simply a “big part of our culture?”
Somewhat related, from the LDL archives: When logos look alike