Comments on: Gravity Flooring

By: Victoria Blount

Victoria Blount — Mon, 12 Apr 2010 09:17:28 +0000

Simple but effective logo which is nicely executed.

By: Ian Houghton

Ian Houghton — Fri, 09 Apr 2010 02:12:59 +0000

I love that flooring sample and apple photo. Absolutely gorgeous.

By: Jason Kwok

Jason Kwok — Thu, 08 Apr 2010 04:34:05 +0000

haha great addition with the plumber crack (had me going there). Love the simplicity. I think the arrow could work without the line. That way, the letter ‘v’ is more convincing. Looks great nonetheless.

By: aian raquel

aian raquel — Wed, 07 Apr 2010 17:38:26 +0000

wow.
as someone who keeps on TRYING to design in between work hours, I get deeply overwhelmbed with great inventions like this. whenever i stop, and sit down, and start thinking about a design project on hand, i think of how brilliant people are in the design business… which makes me think: will i be given space?

By: Andrew

Andrew — Tue, 06 Apr 2010 21:18:09 +0000

@William – couldnt agree more.

This conversation got very design philosophical and I’ll just add that this is especially frustrating because:

If you were a sick patient, and you went to a doctor who knew immediately what was wrong and gave you a solution that made you better effortlessly, you wouldn’t complain that about having to pay for such a seemingly minimal effort.

We are professionals because of the skill, knowledge, and vision of what we do, and not the speed or effort in which we do it.

By: William Perez

William Perez — Tue, 06 Apr 2010 20:48:19 +0000

The hardest part about designing a great simple logo like Gravity is presenting it’s simplicity to clients. They usually have a look that says ‘i could have done that’ and feel we haven’t worked on it much.

By: Martin Boath

Martin Boath — Tue, 06 Apr 2010 12:31:20 +0000

Helvetica = timeless.

Five, 10, 15 years from now this logo could remain unchanged and will still look totally relevant. Same as it would have 15 years ago. The same cannot be said for a huge variety of typefaces used in logos that date badly within two years. In a desperate need to appear cutting edge and ‘modern’, many discard Helvetica, playing the ‘overused’ card, ignorant of its history and dismissive of its adaptability and, let’s not forget, beauty. It is, after all, timeless for a reason.

As for the logo itself, it’s one of those where you can see how obvious it is yet that’s where its brilliance lies. The secret of almost all great logos is in the ‘I could have done that’ element. You could have, but you didn’t and it’s only now you see how obvious it is that you realise how simple it is. However I completely agree with Trevor with regards to its execution.

Very nice indeed though.

By: Graphic Geoff

Graphic Geoff — Tue, 06 Apr 2010 10:59:39 +0000

I like it… simple, but definitely gets the point across. Looks a little lost on the white van though; maybe a color to the arrow?

By: Ross

Ross — Tue, 06 Apr 2010 10:46:39 +0000

I was working there when the guy did this. He was fresh out of college if I remember. It’s the idea in the name that ignites this – What is an irresistible force that attracts you to floors? BOOM! Outta sight man. Genius.

By: Anthony Lane

Anthony Lane — Tue, 06 Apr 2010 01:28:00 +0000

Come on Alphonse, don’t be ridiculous. It’s getting to the point where it doesn’t matter if you use it properly or poor. It’s overused and there’s nothing more to say. It appears to be an easy “out”.