Logo Design Love

on logos and brand identity design

Crowdsourcing Haiti

Haiti location

From March 10th to 31st this year the Ministry of Tourism of Haiti ran an open call for people all over the world to submit logos and slogans.

Haiti tourism logo
Current Haiti tourism logo

The winners will receive round trip plane tickets to Haiti, 3 nights and 4 days and a meeting with Stephanie Villedrouin, Haiti’s Minister of Tourism.

Haiti flag
Haiti flag

“Now it is time for you to vote and help us decide which logo and which slogan will reflect the best the new image we are looking for Haiti!”

Haiti logo contest
The top-rated submissions at time of publishing

View all 191 logos.

Quite a difference in submissions between this approach and one where the entries are solicited from consultancies and designers — although the brief was certainly brief: “Imagine, create, compose, and draw the Haiti of your dreams!”

Remember when Zambia tried the same thing?

Via Xavier Delatour.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

27 appreciated comments

  1. You’ve got to feel sorry for Haiti. There is some hideous work on offer.

  2. Holy balls those are awful.

  3. DVM

    Some of those are nice, others are not. It seems clear that the voting was rigged or manipulated – that 2nd place one is an abomination.

  4. Alex Christian

  5. Vic

    Crowdsourcing — you get what you pay for.

  6. Wow, those are terrible! The only one on this page I find, with work, could work is the 2nd row, right side.

  7. James Bastin

    Definitely some examples of the worst logos I have ever seen. Of the 191 my favourite: http://haititourisme.gouv.ht/concours2012/logos/andrei-kov/

  8. Oh dear. Some of those are truly hideous.

  9. Erika

    Some of these seem to be probably made in microsoft paint. and would probably go well with comic sans. The most serious way to represent a country looking for more tourists… sigh.

  10. The best ones are those that look like they were created in Corel Draw or MS Paint. Ha! I’m surprised, with so much bad press on Crowdsourcing, that these huge projects continue to take that route.

  11. alex

    No one said it better than Saul Bass when asked what advice he has for young designers. LEARN HOW TO DRAW. Anybody could have done those hack logos.

  12. The “learn how to draw” is only somewhat helpful. You could be a fantastic pen and ink artist and still have no concept of color theory or typography.

  13. I am against this kind of contest and as we can all see it rarely brings up good stuff.
    I hope those in charge of building airplanes and ships will never bring up such a contest and let participate every person who owns at least one hand, a pen, and a piece of paper.
    This competition should be stopped before it’s too late and a decent freelancer asked to do the job.

  14. Jared Gonya

    I totally agree with all of you, especially Alin.
    The problem with design(ers) up and down the continent is the lack of a unifying body, to speak with one voice. Anybody can call themselves designers even without the rudimental mastery of the basic elements and principles of good design.
    But then, no rules in art and design, just principles. Very good, but a loophole to the not so gifted ones. Look at architects, doctors etc., they will not practice without the nod from some body, and their integrity is tested regularly.
    I know we all want to voice our opinions, and more so differently, but when it comes to the benefit of a whole community I think one unifying voice is required.
    And thanks to David, I visit your sites regularly. It is quite inspiring. I wish had a lot of you in every country. You set the standards for a good blog! Well done.

  15. Completely agree with DVM, I have no idea how that second submission has so many votes, it looks like a graph mixed with something whipped up in Paint by a school kid. A lot of them use the same ideas and in some cases crammed too many ideas into one. Although the artwork is quite good in the first image, the rest of it does not reflect the time and attention given to the flower.

  16. Proof that democracy isn’t perfect.

  17. These are so bad it makes want to rip my eyes out.

  18. The country has a lot of painters, some of them pretty good. They could do better than this. Of course logo design is very different, but these logos aren’t good.

  19. Jon

    Slightly off-topic but I think this will be of interest: a recent edition of Radio 4’s “The Bottom Line” business discussion programme featured a guest who has set up a virtual advertising and design agency where the creative input is completely obtained from crowdsourced material.

    The credibility this approach is (seemingly) gaining certainly makes me feel uncomfortable.

  20. Hi Jon, that reminds me of this recent blog post that talks about how there are no leading creative voices in today’s ad world. It bears resemblance to the design profession.

  21. rek

    First the earthquake and now this…

  22. Mike

    I was so compelled to comment on this atrocious work that by the time I thought of something remotely close to describing my horror at I was witnessing I thought… what’s the point! It will just fall on the deaf ears of the blind voters….

    Not even Jesus can heal the 1338 people that voted for that one on the top right!

  23. Tim

    Having been to Haiti on mission work, I would feel completely guilty going there for the sake of tourism. After dealing with government administration, I can only imagine the minister of tourism is a complete joke which completely explains the existence of this contest in the first place. Hmm, logos for third world countries… what’s next?

  24. And I thought crowd-sourcing Lichtenstein was a step backward.

  25. kendjy

    @tim, we are trying to move forward. Every country started or messed up somewhere, but still try to keep going to be better then they were the year before. FYI, poverty is everywhere. Some countries are just better at hiding it!

  26. @kendjy the art is not progress. It’s definitely a step backward.

  27. Callie

    What are the results of this contest?

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