Here’s a design approach from 2006 that caught my eye.
“The brand mark is made up a combination of fixed and flexible elements. The Heide script and layout of the type is fixed, yet the typefaces used throughout the communication are diverse and varied.”
A snapshot from Michael Evamy’s Logo, p324.
The design was by Australia-based GollingsPidgeon, who as of 2007 trades under Design by Pidgeon.
Not the most exciting on its own, but depending on how far the museum wants to go with expressive type designs, it’s flexible enough to stay fresh, yet unassuming enough to give centre stage to the exhibits.
A little more text about the Heide identity on the Design by Pidgeon website (the portfolio’s worth a browse there, too — first visit for me today).