HomoVino is a start-up winery that will help raise funds for organisations that are working for marriage equality.
“We here at HomoVino believe that institutionalized discrimination of any kind is not only wrong, but unacceptable. The struggle for marriage equality is yet another in the larger fight for equal civil rights. It is in this spirit that we proudly donate a portion of proceeds from every bottle sold to organizations that are fighting for marriage equality. Make a statement for human rights; make your wine purchase count tonight.”
The brand identity, packaging, and collateral were created by MetaDesign in San Francisco, who said this about the outcome.
“Designed to be fun and whimsical without minimizing the seriousness of the mission, the design concept uses stylized graphic elements to express a cheeky, uninhibited, and colorful attitude towards life.
“One perspective reveals a wine goblet in the center of the label, while another perspective reveals two silhouettes, reinforcing the notion of equality. The silhouettes are genderless, so one may never know if they consist of a man and a woman, two men, or two women.”
More info on the MetaDesign website.