I am unfortunately unable to see either the H or the chevron as a flat shape – even though I know they are, I can only perceive them as 3D objects. This probably stops me from making a decent critique.

Perhaps so that the central striking through bar of the H was centralised with the height of the rest of the text rather than the bottom of the H sitting on the same line as the rest of the text if you know what I mean.

[...] Howcast Identity Design “Identity design is about producing more than just a logo. Stand-alone static marks are essential, don’t get me wrong, but by containing them within an identity package, top designers and agencies create a visual language that improves the consistency of the brand message.” [...]

I still love the stand-alone H mark, and how the shape is incorporated through the Howcast videos, but I can see how you find the wordmark off-balance.

If there’s one negative aspect that stands out for me, it’s the use of the logotype alongside text that uses the same typeface. Like so:

See how the H of Howcast is larger than the standard capital (comparing it to the N of Now)? I wonder if the balance would be improved with a slightly smaller H. Although maybe the type size is just a bit smaller for the additional wording.

The tight and loose letterspacing is jarring. I imagine it’s either the client or a third party who created the ad block.

I’m still liking it, on the whole, and believe the unique H is enough to make the otherwise simple-in-appearance logotype memorable.

And I disagree too with the general consensus on Pentagram’s recent output. They are not what they once were (which was a truly world-leading branding agency). But maybe that’s a discussion/argument for another day ;)