Feb 11, 2011read the 8 comments
I (heart) NY concept sketch
A Milton Glaser sketch for his classic I (heart) NY logo.
1976. Ink and tape on paper envelope, 2 7/8 x 3 5/8″ (7.3 x 9.2 cm), Museum of Modern Art, NYC.
Found on MoMA, via this 30-minute BBC production for Radio 4.
Milton Glaser elsewhere:
Interview talking about the classic logo, on logodesignlove.com
Thoughts on design studios, on davidairey.com
Six minute video: Art is Work, on davidairey.com
Biographical info and links, on logosdesigners.com
8 appreciated comments, click here to add one
Not Bad Design
What a great find! The I <3 NY logo is so iconic. It's great to see its humble beginnings.
Feb 11th, 2011
atmosphere
Love the logo (Have it in my living room next to a subway map poster)
Hate that he lets Jetblue use it.
Feb 12th, 2011
Jonathan Keller
I <3 this sketch :)
~J
Feb 14th, 2011
Jared Farnum
They Y looks more like a J to me. I love New Jersey?
Feb 16th, 2011
Dan Root
His handwriting looks almost like the hebrew alphabet. The Y very much resembles the script form of the character ‘zayin’.
Mar 2nd, 2011
luma
umm did anyone else read I heart NJ? Maybe it takes a NYer to see it.
Mar 9th, 2011
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