Logo Design Love

on logos and brand identity design

I (heart) NY concept sketch

A Milton Glaser sketch for his classic I (heart) NY logo.

I (heart) NY sketch
1976. Ink and tape on paper envelope, 2 7/8 x 3 5/8″ (7.3 x 9.2 cm), Museum of Modern Art, NYC.

Found on MoMA, via this 30-minute BBC production for Radio 4.

Milton Glaser elsewhere:
Interview talking about the classic logo, on logodesignlove.com
Thoughts on design studios, on davidairey.com
Six minute video: Art is Work, on davidairey.com
Biographical info and links, on logosdesigners.com

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

8 appreciated comments

  1. Not Bad Design

    What a great find! The I <3 NY logo is so iconic. It's great to see its humble beginnings.

  2. atmosphere

    Love the logo (Have it in my living room next to a subway map poster)
    Hate that he lets Jetblue use it.

  3. I <3 this sketch :)


  4. They Y looks more like a J to me. I love New Jersey?

  5. His handwriting looks almost like the hebrew alphabet. The Y very much resembles the script form of the character ‘zayin’.

  6. luma

    umm did anyone else read I heart NJ? Maybe it takes a NYer to see it.

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