Very, very well done (but, as commented above, the van does need the word “plumber” on it somewhere or some other kind of clue).

As I was keen to point out, I didn’t think there was any intent to deceive, but if any implication can be taken from my post, I apologize.

I’m very happy to have been proven wrong and eat a bit of humble pie, as it gives designers everywhere hope and inspiration.

Good luck with the website :)

Above is final presentation material.

The reason why the client liked the idea was due to presentation. This is a ongoing project but the above designs are final (apart from the van).

Also I would like to add there will be a website for Ian The Plumber and it will be up and running in a couple of months time I will post the link here when its completed.

I am glad everyone liked the identity and I hope to be featured again on this great website.

Thank you everyone for your comments.

Please feel free to visit my website for any updates and more work:
http://www.ralphmahon.co.uk

I would also like to add that Ian Lightfoot is from and works in Liverpool.

The client doesn’t exist. It’s just a designer’s project.

That would take a bit of the shine off it – especially if there was carte blanche to come up with the conveniently-vowelled nom-de-plumb [heh, sorry].

To be fair to Raphael, though, it’s never been presented otherwise; the idea of it being a proper design job has been inferred by spectators from the get-go.

I hope I’m wrong; as a designer myself it’d be nice to know that there are small-business clients out there with such faith in a designer. It would be a distinct rarity, however, judging from my experiences.

At first I didn’t get it as I thought the top of the dot was chopped off by top of the door of the van then when I saw it on the business card I thought “aaaaaaah…cool!”. Not sure about the colours, I agree with Lee, it’s too Japanese in feel. Maybe some cool colours or “plum” purples (groan!) would have been better? Great concept though! Love the tone of voice of the brand. Drip drip drip stop is great, was watching Junior apprentice last night and the girls came up with a bottle of water called “Drip drop” with the tagline “Never stop” so when I read this one for Ian I get a mental tongue twister as I confuse the two. Just me sharing my stupidity.

Anyway, very good!