A project by Tommaso Guerra, described in his words.
We live in an infinite constellation of different products; infinite variations, infinite differences, infinite options.
But what’s the real value of the difference in a globalised world economy?
Multinational companies hide exploitation, politics of territory, and people, behind the objective of optimisation of resources, covering up everything with a skilled show of recognisable and distinguishing brand personality.
We know them, we recognise them, we chose them consciously and with an exact reason why.
I wonder if it could be just an illusion.
Six transparent tables impress, with laser on plexi, six logos; companies, arch enemies in their business, mix themselves in production politics, becoming one only brand that is recognizable like the two original ones.
Free from their seeming appearance of uniqueness, companies are reduced to showing their naked reality: I invite you to look at the form and ask yourself if the difference among producers is real, considering the daily absence of social responsibility.
Indifferenti, by Tommaso Guerra.