Logo Design Love

on logos and brand identity design

International Motion Art Awards

The logo for the IMAA caught my eye.

International Motion Awareness Awards logo sketch

International Motion Awareness Awards logo

“IMAA is a newly established annual award competition that will pay tribute to the best motion art from the year.”

International Motion Awareness Awards logo

A distinctive monogram designed by New York-based Mirko Ilić Corp (previously featured for design work on the Jewish Film Festival logo).

No contextual shots, unfortunately, but always nice to see a few sketches.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

9 appreciated comments

  1. Love it! Different and fun.

  2. Really like it. It actually shouts!

  3. This is awesome! I really like the animation as well.

  4. I like that. I think it looks nicer in monochrome, personally, but I like it a lot.

    Very simple, very clean, and very memorable.

  5. John Spiegel

    Simple,”Sharp”, Strong logo concept!

  6. Thom Crawford

    I’d agree with the monochrome comment, however, the actual shape is fantastic. Perfect for animation and online applications.

  7. gary b

    I like the look of it. It really pops and works simple and clean. Though I don’t see it as an appropriate image for Motion Arts Awards. It looks and feels more geared towards the audio field if anything. On a side note, I do enjoy the addition of the sketches to go along with the finished piece.

  8. I love it.

    In regards to identity design, when it comes down to it – the timeless & fundamental rule will always remain. If your design is simple and yet relevant to your brand. It’s more likely to be remembered. This logo is a good example of that.

  9. William

    I like how the negative space in the A’s appear to be pencils — hinting art! Well done!

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