Comments on: Kellogg’s publicity stunt or waste of money?

By: Rob

Rob — Mon, 20 Sep 2010 21:15:54 +0000

Seems just a little bit creepy actually. And I already know what I’m eating – I don’t need more labels.

By: David

David — Sat, 10 Jul 2010 21:25:15 +0000

I expect a lot of copy cat etchings on other food products such as donuts and pickles. Of course products like m&ms and crackers have long had the brand name printed on each individual food morsel.

By: Nicholas Burman

Nicholas Burman — Fri, 04 Jun 2010 01:49:37 +0000

Perhaps each flake could be embedded with a chip that transmits audio through a shared iTunes library that plays Kellogs commercials on a loop.

By: Ana De Leon

Ana De Leon — Mon, 01 Mar 2010 05:17:52 +0000

it is fun but at the same way pointless.

By: Mike

Mike — Mon, 01 Feb 2010 23:49:40 +0000

Its simple!
Design agencies like Landor need gullible companies to make money off, and as most big companies use the peter principle to promote their brand managers the synergies are obvious..

The original concept was the “kings new clothes”

Nowadays share holders hear the CEO talk of “Innovation” they expect a delivery, they get it! wrapped carefully in well worded BS… and every body goes “great” the stock rises a little (for maybe a day) and everybody agrees rather than risk appearing foolish

By: Jennifer P.

Jennifer P. — Wed, 27 Jan 2010 02:32:22 +0000

All this concern about waste of energy, what it they converted their plants to solar power. Would it still be a useless addition? I think it’s interesting, especially to differentiate between the “off” brands, but I’m not particularly sold on the idea…yet.

By: Mingo

Mingo — Tue, 26 Jan 2010 17:39:24 +0000

I think it would be time consuming, but at the end everyone would want to have a box, wich means their plans of selling more products will actually work. Although it would be easier if they did it just to some of the flakes not the entire box.

By: Mike

Mike — Fri, 13 Nov 2009 02:27:58 +0000

From a Graphic Designer’s point of view, it seems unnessesary. From an everyday guy’s point of view, kinda fun to see. Idk.

By: lee newham

lee newham — Thu, 12 Nov 2009 11:35:01 +0000

This would be great if you bought then in a shop with no packaging, you just scoop the product into your own box, pay per weight and take it home.

It’s a clever marketing ploy, it got lots of attention in the press. I don’t believe they will actually do it.

Don’t mess about with food! Leave the graphics to the packaging.

By: Toby

Toby — Sun, 08 Nov 2009 22:44:56 +0000

Looks like a cool idea to me. I don’t see why it’s a waste of money when it’s putting their name into your mouth… surely it’s not massively different to M&Ms, wine gums (before they got tight and stopped writing the words on them), or even those wee crackers you see with the names embossed on the back.

I agree with the point above that it sets them apart from other cereals on the shelf.

I’m equally aware it could be a hoax too.