Kit Hinrichs: the story of a storyteller
Photo of Kit Hinrichs’ 40-year retrospective exhibition, from Pentagram
Pentagram partner Kit Hinrichs talks about his experiences in a recent interview for the One Club.
“People often assume the brand is the logo or symbol—and there’s no doubt that if that’s done well, it can give you a flavor for who the company is, whether they’re contemporary or traditional, and so forth. But I really see the brand as more than that logo or mark—it’s the totality of the way in which the company talks to its public.”
For the unaware, Kit helped design logos such as Luckyfish, CultureBus and California Academy of Sciences.
About companies looking for digital design as opposed to print:
“Obviously a change has taken place and is continuing to take place. Now, as we get involved with brands for companies, we’re showing them how it works in print and digitally—and really, in all media, not even just limited to print or the web. Is the idea something you can make 3-dimensional, can you animate it?”
More Kit Hinrichs
- Kit Hinrichs, on the Pentagram website
- Pentagram’s Kit Hinrichs talks about good design, on CreativePro.com (from 2004)
- Photo slideshow, on SF Gate
8 appreciated comments, click here to add one
Andrew Keir
I hadn’t seen the Lucky Fish logo before. My personal logo has a similar structure, I’m happy to see I’m thinking like one of the greats.
*pats self on back*
Jun 15th, 2009
Jon Gifford
http://www.wnet.org/annual-report/
http://www.visualthesaurus.com/
Forgive me if I’m not bowled over.
Jun 15th, 2009
MATTHEW ROSE
Here’s to a more intelligent, visual world. Great stuff…
Matthew Rose/Paris, France
Jun 15th, 2009
Don Gaines
I’ve been considering the possibility of a 3-d or animated logo, or even something that was like a 5 second movie clip. the possibilities for more dynamic logos is quickly approaching.
Jun 15th, 2009
Andrew Keir
If you’re interested in a 3-D logo, just make sure you can flatten it again once the trend dies and you don’t like it anymore :P
Jun 16th, 2009
Frank Ellsworth
Kit Hinrichs is one of the greatest graphic designers and artists of our time. Please check out his 9/11 poster –a elgeant and beautiful serigraph which commemorates the occasion with dignity, grace, and beauty.
Oct 1st, 2011
Ian James
Kit is great layout designer not sure you could really call his logo or identity work stunning or clever. it gets past the post and is very safe. Dunno if you can ever call him an artist as in drawing stuff. He’s just a designer. Time will tell as always.
Nov 15th, 2012
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