“Lale is the first children’s channel to broadcast in the Crimean Tatar language in southern Ukraine.
“The name means “tulip” in Crimean Tatar, and the logo is a representation of the name where the letterforms make up leaves and petals. It is designed to be recognisable even when broken up into different parts.”
Quoted from The Branding Source.
Fun, appropriate, lovely work by Art Lebedev.
Some alternative ideas on the Art Lebedev process page.